{"title":"Black Friday","description":"\u003cp\u003eNothing over $40!\u003c\/p\u003e","products":[{"product_id":"all-star-high-impact-nursing-sports-bra","title":"All Star High Impact Nursing Sports Bra - XS","description":"\u003cp\u003eMama you are an All Star!  Feel confident in the best high impact nursing sports bra for your premium comfort and support.  It's your time to reach for the stars and soar in activities of any intensity with this specialised design that allows you to easily transition between exercising and breastfeeding with quick and comfortable access.  \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures include:\u003c\/strong\u003e \u003cbr\u003e-Bra extender (3 hook) \u003cbr\u003e-Soft, sculptured cups \u003cbr\u003e-No removable pads so you have shape and protection from leakage without worrying about any padding moving \u003cbr\u003e-Padded shoulder straps for added comfort \u003cbr\u003e-Adjustable strap length \u003cbr\u003e-Easy to use nursing clips \u003cbr\u003e-Cross-over back straps \u003cbr\u003e-No underwire so is great to wear throughout pregnancy \u003cbr\u003e-Wide elasticated under bust for extra support \u003cbr\u003e-Fast drying \u003cbr\u003e-Fabric 73% nylon 27% spandex, lining 92% polyester 8% spandex  \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eModels:\u003c\/strong\u003e Natalie is normally a 14DD and is wearing a Go Mama size L. \u003c\/p\u003e","brand":"Go Mama","offers":[{"title":"XS","offer_id":52439204036900,"sku":null,"price":40.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1352\/3748\/files\/cb71908f-all_star_bra.webp?v=1773618395"},{"product_id":"kaitiaki-lounge-pants","title":"Kaitiaki Lounge Pants - XS","description":"\u003cp\u003eThese beautifully soft and comfortable pants will carry you throughout your pregnancy and post-partum journey.  Perfect as lounge wear, these pants are also ideal for low impact exercise such as walking and yoga...they even make a great option for sleepwear!  So many choices in one deluxe pair of pants.  \u003c\/p\u003e\n\u003cul data-start=\"22\" data-end=\"281\"\u003e\n\u003cli data-section-id=\"37c442\" data-start=\"22\" data-end=\"75\"\u003eUltra-soft, stretchy fabric for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"kvyv38\" data-start=\"76\" data-end=\"116\"\u003ePockets for practicality on the go\u003c\/li\u003e\n\u003cli data-section-id=\"180zdux\" data-start=\"117\" data-end=\"174\"\u003eFull-length with soft ankle cuffs for a relaxed fit\u003c\/li\u003e\n\u003cli data-section-id=\"hw3nib\" data-start=\"175\" data-end=\"228\"\u003eElasticated waistband that grows with your bump\u003c\/li\u003e\n\u003cli data-section-id=\"jcn16e\" data-start=\"229\" data-end=\"281\"\u003eWear pregnancy → postpartum → lounging \u0026amp; sleep\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"288\" data-end=\"644\"\u003e\u003cstrong data-start=\"288\" data-end=\"310\"\u003eWhy mums love this\u003c\/strong\u003e\u003cbr data-start=\"310\" data-end=\"313\"\u003eThese versatile pants are a must-have for every stage of motherhood. From pregnancy to postpartum, they move with your body, offering softness, stretch, and effortless comfort. Whether you’re lounging at home, heading out for a walk, doing gentle yoga, or even sleeping, these pants have you covered with style and comfort all in one.\u003c\/p\u003e\n\u003cp data-start=\"651\" data-end=\"800\"\u003e\u003cstrong data-start=\"651\" data-end=\"666\"\u003ePerfect for\u003c\/strong\u003e\u003cbr data-start=\"666\" data-end=\"669\"\u003e• Lounging at home\u003cbr data-start=\"687\" data-end=\"690\"\u003e• Low-impact exercise like walking or yoga\u003cbr data-start=\"732\" data-end=\"735\"\u003e• Sleepwear or relaxed evenings\u003cbr data-start=\"766\" data-end=\"769\"\u003e• Pregnancy → postpartum wear\u003c\/p\u003e\n\u003cp data-start=\"807\" data-end=\"1172\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"807\" data-end=\"823\"\u003eFabric \u0026amp; fit\u003c\/strong\u003e\u003cbr data-start=\"823\" data-end=\"826\"\u003eMade from a luxuriously soft 95% modal \/ 5% spandex blend, these pants are breathable, stretchy, and non-transparent. The elasticated waistband gently supports your bump, while full-length legs with soft ankle cuffs create a relaxed yet flattering fit. Functional pockets add practicality, making these pants your go-to for comfort and style.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eModel:\u003c\/strong\u003e Julia is 171cm and normally a size 8-10.  She is wearing a Go Mama size S.\u003c\/p\u003e","brand":"Go Mama","offers":[{"title":"Default Title","offer_id":52439204233508,"sku":null,"price":39.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1352\/3748\/files\/6811cae9-image_01fae8e0-1d5f-4950-8f01-a058851fc763.jpg?v=1773618396"},{"product_id":"ultra-7-8-postnatal-leggings","title":"Ultra 7\/8 Postnatal Leggings","description":"\u003cp\u003eThe ultimate postnatal leggings!  Designed from our Ultra maternity leggings, these high quality leggings feel amazing, look stylish and will support you throughout your fourth trimester and beyond!  \u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"250\"\u003e• High waistband for gentle tummy support\u003cbr data-start=\"65\" data-end=\"68\"\u003e• Soft, stretchy fabric feels like a second skin\u003cbr data-start=\"118\" data-end=\"121\"\u003e• 100% squat-proof for confident movement\u003cbr data-start=\"164\" data-end=\"167\"\u003e• Deep, secure pockets for essentials\u003cbr data-start=\"206\" data-end=\"209\"\u003e• Wear postpartum → everyday → active\u003c\/p\u003e\n\u003cp data-start=\"257\" data-end=\"642\"\u003e\u003cstrong data-start=\"257\" data-end=\"279\"\u003eWhy mums love this\u003c\/strong\u003e\u003cbr data-start=\"279\" data-end=\"282\"\u003eMeet your new postnatal favourite: leggings designed to support your body and your lifestyle. Inspired by our Ultra maternity leggings, they offer gentle compression around the stomach, a sleek high waistband, and a soft, stretchy fit that moves with you. Stylish, functional, and comfortable, these leggings are perfect for your fourth trimester and beyond.\u003c\/p\u003e\n\u003cp data-start=\"649\" data-end=\"860\"\u003e\u003cstrong data-start=\"649\" data-end=\"664\"\u003ePerfect for\u003c\/strong\u003e\u003cbr data-start=\"664\" data-end=\"667\"\u003e• Postpartum recovery and everyday wear\u003cbr data-start=\"706\" data-end=\"709\"\u003e• Light workouts, yoga, or walks\u003cbr data-start=\"741\" data-end=\"744\"\u003e• School runs and errands\u003cbr data-start=\"769\" data-end=\"772\"\u003e• Layering with maternity or casual tops\u003cbr data-start=\"812\" data-end=\"815\"\u003e• Keeping essentials secure in deep pockets\u003c\/p\u003e\n\u003cp data-start=\"867\" data-end=\"1190\"\u003e\u003cstrong data-start=\"867\" data-end=\"883\"\u003eFabric \u0026amp; fit\u003c\/strong\u003e\u003cbr data-start=\"883\" data-end=\"886\"\u003e• 77% polyester, 23% spandex for a firm, stretchy fit\u003cbr data-start=\"939\" data-end=\"942\"\u003e• High waistband provides light compression and tummy support\u003cbr data-start=\"1003\" data-end=\"1006\"\u003e• 100% squat-proof with a flattering 7\/8 length\u003cbr data-start=\"1053\" data-end=\"1056\"\u003e• Deep, secure pockets to hold your essentials\u003cbr data-start=\"1102\" data-end=\"1105\"\u003e• Luxuriously soft fabric that feels like a second skin\u003cbr data-start=\"1160\" data-end=\"1163\"\u003e• Inseam approx. 25\"\/53cm\u003c\/p\u003e\n\u003cp data-start=\"1192\" data-end=\"1300\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1192\" data-end=\"1204\"\u003eFit tip:\u003c\/strong\u003e The navy leggings are true to size, the black leggings are running a little small so we recommend to size up if you are between sizes.\u003c\/p\u003e\n\u003cp\u003e  \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eModels:\u003c\/strong\u003e Bex is 168cm and normally a size 12.  She is wearing a Go Mama size M. Renee is 163cm and is normally a size 12\/14.  She is wearing a Go Mama size L.  \u003c\/p\u003e","brand":"Go Mama","offers":[{"title":"XS \/ Navy","offer_id":52439204593956,"sku":"P222-1S","price":39.0,"currency_code":"NZD","in_stock":true},{"title":"XS \/ Black","offer_id":52439204757796,"sku":null,"price":39.0,"currency_code":"NZD","in_stock":true},{"title":"XXL \/ Navy","offer_id":52439204659492,"sku":"P227S","price":39.0,"currency_code":"NZD","in_stock":true},{"title":"XXL \/ Black","offer_id":52439204856100,"sku":null,"price":39.0,"currency_code":"NZD","in_stock":true},{"title":"3XL \/ Navy","offer_id":52439204692260,"sku":"P215S","price":39.0,"currency_code":"NZD","in_stock":true},{"title":"3XL \/ Black","offer_id":52439204888868,"sku":null,"price":39.0,"currency_code":"NZD","in_stock":true},{"title":"4XL \/ Navy","offer_id":52439204725028,"sku":"P216S","price":39.0,"currency_code":"NZD","in_stock":true},{"title":"4XL \/ Black","offer_id":52439204921636,"sku":null,"price":39.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1352\/3748\/files\/a3b1498e-image_061403e1-6d8c-44cc-8c2e-dc051034cd15.jpg?v=1773618396"},{"product_id":"vesta-sleeveless-dress","title":"Vesta Dress","description":"\u003cp\u003eA wardrobe essential for the modern Mama who enjoys both versatility and comfort!  Whether you're heading out with the pram, off to a coffee group catch up or enjoying an evening gathering, this dress is your go-to for effortless style and everyday practicality.  \u003c\/p\u003e\n\u003cul data-end=\"288\" data-start=\"20\"\u003e\n\u003cli data-end=\"75\" data-start=\"20\" data-section-id=\"w6mexz\"\u003eEasy pull-aside nursing access (no zips or clips)\u003c\/li\u003e\n\u003cli data-end=\"135\" data-start=\"76\" data-section-id=\"1j1cp0r\"\u003eSuper soft, stretchy fabric that grows with your bump\u003c\/li\u003e\n\u003cli data-end=\"193\" data-start=\"136\" data-section-id=\"abv09n\"\u003eFlattering V-neckline for an elevated everyday look\u003c\/li\u003e\n\u003cli data-end=\"242\" data-start=\"194\" data-section-id=\"3kae4x\"\u003eAdjustable length (wear long or tie it up)\u003c\/li\u003e\n\u003cli data-end=\"288\" data-start=\"243\" data-section-id=\"5mm9dp\"\u003eWear pregnancy → breastfeeding → beyond\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"734\" data-start=\"295\"\u003e\u003cstrong data-end=\"317\" data-start=\"295\"\u003eWhy mums love this\u003c\/strong\u003e\u003cbr data-end=\"320\" data-start=\"317\"\u003eThis is the kind of dress that just \u003cem data-end=\"363\" data-start=\"356\"\u003eworks, \u003c\/em\u003eno matter the stage you’re in. Designed with modern motherhood in mind, it blends effortless style with everyday practicality. The ultra-stretchy fabric makes breastfeeding simple (just pull aside), while also comfortably accommodating your bump right through to full term. It’s the versatile, feel-good piece you’ll reach for whether you’re heading out or staying in.\u003c\/p\u003e\n\u003cp data-end=\"909\" data-start=\"741\"\u003e\u003cstrong data-end=\"756\" data-start=\"741\"\u003ePerfect for\u003c\/strong\u003e\u003cbr data-end=\"759\" data-start=\"756\"\u003e• Coffee dates \u0026amp; pram walks\u003cbr data-end=\"789\" data-start=\"786\"\u003e• Playdates \u0026amp; casual catch-ups\u003cbr data-end=\"822\" data-start=\"819\"\u003e• Evening gatherings\u003cbr data-end=\"845\" data-start=\"842\"\u003e• Lounging at home\u003cbr data-end=\"866\" data-start=\"863\"\u003e• Pregnancy → postpartum → long-term wear\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1232\" data-start=\"916\"\u003e\u003cstrong data-end=\"932\" data-start=\"916\"\u003eFabric \u0026amp; fit\u003c\/strong\u003e\u003cbr data-end=\"935\" data-start=\"932\"\u003eMade from a luxuriously soft \u003cstrong data-end=\"990\" data-start=\"964\"\u003e95% modal \/ 5% spandex\u003c\/strong\u003e blend, this dress feels lightweight, breathable, and beautifully stretchy. The relaxed fit drapes effortlessly over your body, while the generous length gives you styling flexibility, wear it long or tie it up for a shorter, more fitted look.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1232\" data-start=\"916\"\u003e\u003cstrong\u003eFit tip: \u003c\/strong\u003eThis dress has loads of stretch and is generously sized.  If you enjoy a relaxed fit it is recommended to order your normal size.  \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eModels: \u003c\/strong\u003eBex is normally a size 12 and is wearing a Go Mama size M. Hens is normally a size 10. She is pregnant and wearing a Go Mama size M.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Go Mama","offers":[{"title":"S","offer_id":52439207313700,"sku":null,"price":39.0,"currency_code":"NZD","in_stock":true},{"title":"M","offer_id":52439207346468,"sku":null,"price":39.0,"currency_code":"NZD","in_stock":true},{"title":"L","offer_id":52439207379236,"sku":null,"price":39.0,"currency_code":"NZD","in_stock":true},{"title":"XL","offer_id":52439207412004,"sku":null,"price":39.0,"currency_code":"NZD","in_stock":true},{"title":"XXL","offer_id":52439207444772,"sku":null,"price":39.0,"currency_code":"NZD","in_stock":true},{"title":"3XL","offer_id":52439207477540,"sku":null,"price":39.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1352\/3748\/files\/f7f49ebd-IMG_6172.jpg?v=1773618410"},{"product_id":"go-mama-hooded-towel","title":"Go Mama Hooded Towel","description":"\u003ch2\u003e\n\u003cstrong\u003eBundle Deal: \u003ca href=\"https:\/\/gomamamaternity.co.nz\/collections\/maternity-swimwear\" rel=\"noopener\" target=\"the same window\"\u003eSwimsuit \u003c\/a\u003e+ Go Mama Hooded Towel for just $119! \u003c\/strong\u003eDiscount applies automatically at checkout.\u003c\/h2\u003e\n\u003cp\u003eDo you ever feel like you just dont have enough hands free?  The Go Mama Hooded Towel will quickly become your best Mum hack ever!  Wrap yourself in comfort and convenience with our luxurious towel, specially designed for busy mums on the go. Made from 100% premium cotton, this poncho towel is irresistibly soft and warm, perfect for post-swim snuggles or after-bath cosy moments.\u003c\/p\u003e\n\u003cp\u003eWinter or summer, the hooded towel is the ultimate Mama accessory.  Imagine yourself wearing this towel after a baby swimming lesson - you get to keep warm and get dry while youre changing and dressing your little one.  Or maybe youre at the beach and have a bundle of toys, towels, wet clothes, bags, beach umbrellas and more to juggle.  Stay protected by the sun and comfortable in your Go Mama hooded towel.   Key Features:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% Cotton:\u003c\/strong\u003e Crafted from high-quality, breathable cotton, this poncho towel is gentle on the skin and provides ultimate absorbency, making it perfect for drying off after pool days or beach adventures.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHands-Free Design:\u003c\/strong\u003e The innovative poncho style allows you to keep your hands free, making it easy to tend to your little ones while staying comfortable and covered. Whether you're at the pool, beach, lake, river or during bath time, this poncho towel ensures you can multitask with ease.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCosy Hood:\u003c\/strong\u003e The stylish hood adds an extra layer of warmth and comfort, keeping your head dry and snug. It's perfect for windy beach days or cool evenings after swimming.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Use:\u003c\/strong\u003e Ideal for the pool, beach, or bath, this versatile poncho towel transitions effortlessly from family outings to cosy home moments, making it a must-have for every mum.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy Care:\u003c\/strong\u003e Machine washable and durable, our hooded poncho towel is designed to withstand the rigours of family life while maintaining its softness and colour.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIncludes:\u003c\/strong\u003e \u003cbr\u003e-Lusciously soft and thick 100% cotton terry fabric \u003cbr\u003e-Large front kangaroo pocket \u003cbr\u003e-Zipped waterproof pocket (perfect for the phone and keys!) \u003cbr\u003e-Generous length and roomy for pregnancy and breastfeeding \u003cbr\u003e-Large hood \u003cbr\u003e-Wide sleeves \u003cbr\u003e-Dimensions: 110cm (L) x 80cm (W) \u003cbr\u003e-Fabric: 100% cotton  \u003c\/p\u003e\n\u003cp\u003eEmbrace relaxation and style with the Go Mama Hooded Towel. It's not just a towel; it's your new go-to for fun-filled days with the family, ensuring you stay warm, dry, and hands-free. Treat yourself to the perfect blend of comfort and functionality - because you deserve it!  \u003c\/p\u003e","brand":"Go Mama","offers":[{"title":"Default Title","offer_id":52439208001828,"sku":null,"price":69.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1352\/3748\/files\/91b038d3-IMG_7666.jpg?v=1773618409"},{"product_id":"ultra-midi-bike-shorts","title":"Ultra Midi Bike Shorts","description":"\u003cp\u003eThe ultimate postnatal bike shorts!  Designed from our Ultra maternity bike shorts, these high quality shorts feel amazing, look stylish and will support you throughout your fourth trimester and beyond.\u003c\/p\u003e\n\u003cul data-start=\"22\" data-end=\"296\"\u003e\n\u003cli data-section-id=\"1fbwwft\" data-start=\"22\" data-end=\"84\"\u003eHigh-waist support with light compression for your tummy\u003c\/li\u003e\n\u003cli data-section-id=\"kf4sk2\" data-start=\"85\" data-end=\"131\"\u003e100% squat-proof for worry-free movement\u003c\/li\u003e\n\u003cli data-section-id=\"1t34enx\" data-start=\"132\" data-end=\"186\"\u003eTwo deep, secure pockets for all your essentials\u003c\/li\u003e\n\u003cli data-section-id=\"85u5fm\" data-start=\"187\" data-end=\"256\"\u003eLuxuriously soft, stretchy fabric that feels like a second skin\u003c\/li\u003e\n\u003cli data-section-id=\"1jt6o2n\" data-start=\"257\" data-end=\"296\"\u003eWear postnatal → everyday comfort\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"303\" data-end=\"675\"\u003e\u003cstrong data-start=\"303\" data-end=\"325\"\u003eWhy mums love this\u003c\/strong\u003e\u003cbr data-start=\"325\" data-end=\"328\"\u003eThese postnatal bike shorts are designed to move with you through the fourth trimester and beyond. Soft, supportive, and stylish, they give you confidence during workouts, errands, or lounging at home. The high waistband offers gentle compression, while the snug yet flexible fit keeps you comfortable and flattering every step of the way.\u003c\/p\u003e\n\u003cp data-start=\"682\" data-end=\"888\"\u003e\u003cstrong data-start=\"682\" data-end=\"697\"\u003ePerfect for\u003c\/strong\u003e\u003cbr data-start=\"697\" data-end=\"700\"\u003e• Postnatal workouts or walks\u003cbr data-start=\"729\" data-end=\"732\"\u003e• Running errands or casual days out\u003cbr data-start=\"768\" data-end=\"771\"\u003e• Lounging at home in comfort\u003cbr data-start=\"800\" data-end=\"803\"\u003e• Layering under dresses or long tops\u003cbr data-start=\"840\" data-end=\"843\"\u003e• Fourth trimester → ongoing postnatal wear\u003c\/p\u003e\n\u003cp data-start=\"895\" data-end=\"1281\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"895\" data-end=\"911\"\u003eFabric \u0026amp; fit\u003c\/strong\u003e\u003cbr data-start=\"911\" data-end=\"914\"\u003eCrafted from a soft and stretchy 77% polyester \/ 23% spandex blend, these shorts offer a firm, body-hugging fit that’s still flexible for movement. The 6\" (15cm) inseam provides coverage while keeping you cool, and the two deep pockets keep your essentials secure. Available in two versatile colours, these shorts combine performance, comfort, and everyday style.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eModel:\u003c\/strong\u003e Natalie is normally a size 14 and is wearing a Go Mama size L.  \u003c\/p\u003e","brand":"Go Mama","offers":[{"title":"XS \/ Black","offer_id":52439209771300,"sku":null,"price":49.99,"currency_code":"NZD","in_stock":true},{"title":"S \/ Black","offer_id":52439209804068,"sku":null,"price":49.99,"currency_code":"NZD","in_stock":true},{"title":"M \/ Black","offer_id":52439209836836,"sku":null,"price":49.99,"currency_code":"NZD","in_stock":true},{"title":"L \/ Black","offer_id":52439209869604,"sku":null,"price":49.99,"currency_code":"NZD","in_stock":true},{"title":"XL \/ Black","offer_id":52439209902372,"sku":null,"price":49.99,"currency_code":"NZD","in_stock":true},{"title":"XXL \/ Black","offer_id":52439209935140,"sku":null,"price":49.99,"currency_code":"NZD","in_stock":true},{"title":"3XL \/ Black","offer_id":52439209967908,"sku":null,"price":49.99,"currency_code":"NZD","in_stock":true},{"title":"4XL \/ Black","offer_id":52439210000676,"sku":null,"price":49.99,"currency_code":"NZD","in_stock":true},{"title":"XS \/ Burgundy","offer_id":52439210033444,"sku":null,"price":49.99,"currency_code":"NZD","in_stock":true},{"title":"S \/ Burgundy","offer_id":52439210066212,"sku":null,"price":49.99,"currency_code":"NZD","in_stock":true},{"title":"M \/ Burgundy","offer_id":52439210098980,"sku":null,"price":49.99,"currency_code":"NZD","in_stock":true},{"title":"L \/ Burgundy","offer_id":52439210131748,"sku":null,"price":49.99,"currency_code":"NZD","in_stock":false},{"title":"XL \/ Burgundy","offer_id":52439210164516,"sku":null,"price":49.99,"currency_code":"NZD","in_stock":true},{"title":"XXL \/ Burgundy","offer_id":52439210197284,"sku":null,"price":49.99,"currency_code":"NZD","in_stock":true},{"title":"3XL \/ Burgundy","offer_id":52439210230052,"sku":null,"price":49.99,"currency_code":"NZD","in_stock":true},{"title":"4XL \/ Burgundy","offer_id":52439210262820,"sku":null,"price":49.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1352\/3748\/files\/3c10aa7f-midi_bike_shorts.webp?v=1773618399"},{"product_id":"go-mama-ponytail-cap","title":"Go Mama Ponytail Cap","description":"\u003cp\u003ePerfect for busy mamas on the go, this stylish cap is designed to work around mumlife.  With spacious elasticated straps at the back, there's no need to adjust your hairstyle to wear a hat - we've made it easy to make the hat work for you! \u003c\/p\u003e\n\u003cp\u003eCrafted for comfort and convenience, the smart opening accommodates any hairstyle, so you can rock your look without compromising protection from the elements.   So whether you're rocking a mum bun, have popped up a pony or even just want to wear your hair out, this hat is for you Mama.  Tidying up the 'do for a quick daycare \u0026amp; school run? Setting off on a sunny pram walk?  Heading to the beach?  This hat has got your back!  \u003c\/p\u003e\n\u003cp\u003eEmbrace the perfect blend of practicality and style knowing you’re always ready for whatever the day brings! \u003c\/p\u003e\n\u003cp\u003eFeatures include:\u003cbr\u003e-Elasticated criss-cross straps to effortlessly manoeuvre your hairstyle to fit \u003cbr\u003e-Adjustable Velcro strap to find the perfect fit for you \u003cbr\u003e-Breathable air holes on rear panels \u003cbr\u003e-Sleek and smooth fabric on front panels \u003cbr\u003e-Fabric: 100% polyester    \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Go Mama","offers":[{"title":"Default Title","offer_id":52439208296740,"sku":null,"price":19.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1352\/3748\/files\/5123b1d6-Go_Mama_July_2024_2015_small_58f8a21a-d130-4a64-9107-d558c740fd87.jpg?v=1773618410"},{"product_id":"revolution-maternity-bike-shorts","title":"Revolution Maternity Bike Shorts","description":"\u003cp\u003eJoin the Revolution! The Revolution maternity bike shorts are based on our bestselling Ultra maternity bike shorts design but created with a softer, stretchier fabric which is perfect if you prefer less compression around your bump.  \u003c\/p\u003e\n\u003cp data-end=\"242\" data-start=\"0\"\u003e• Ultra-soft, stretchy fabric for all-day comfort\u003cbr data-end=\"76\" data-start=\"73\"\u003e• Full maternity waistband for bump support\u003cbr data-end=\"124\" data-start=\"121\"\u003e• Squat-proof for active days\u003cbr data-end=\"158\" data-start=\"155\"\u003e• Deep, secure pockets for essentials\u003cbr data-end=\"200\" data-start=\"197\"\u003e• Wear pregnancy → postpartum → beyond\u003c\/p\u003e\n\u003cp data-end=\"648\" data-start=\"249\"\u003e\u003cstrong data-end=\"271\" data-start=\"249\"\u003eWhy mums love this\u003c\/strong\u003e\u003cbr data-end=\"274\" data-start=\"271\"\u003eMeet your new go-to shorts: designed to support and move with you, without feeling restrictive. The Revolution bike shorts take our bestselling Ultra design and makes it softer, stretchier, and easier on your bump, perfect for low-compression comfort that doesn’t compromise support. Add a splash of colour to your activewear and enjoy leggings that look as good as they feel.\u003c\/p\u003e\n\u003cp data-end=\"882\" data-start=\"655\"\u003e\u003cstrong data-end=\"670\" data-start=\"655\"\u003ePerfect for\u003c\/strong\u003e\u003cbr data-end=\"673\" data-start=\"670\"\u003e• Pregnancy workouts and gentle movement\u003cbr data-end=\"716\" data-start=\"713\"\u003e• Postpartum recovery and everyday wear\u003cbr data-end=\"758\" data-start=\"755\"\u003e• School runs, errands, and busy days\u003cbr data-end=\"798\" data-start=\"795\"\u003e• Layering with maternity tees\u003cbr data-end=\"843\" data-start=\"840\"\u003e• Squats, yoga, or any active routine\u003c\/p\u003e\n\u003cp data-end=\"1241\" data-start=\"889\"\u003e\u003cstrong data-end=\"905\" data-start=\"889\"\u003eFabric \u0026amp; fit\u003c\/strong\u003e\u003cbr data-end=\"908\" data-start=\"905\"\u003e• 80% nylon, 20% spandex for a soft, second-skin feel\u003cbr data-end=\"964\" data-start=\"961\"\u003e• Full maternity waistband supports your bump during pregnancy\u003cbr data-end=\"1029\" data-start=\"1026\"\u003e• Fold-down waistband for extra postpartum support on abdomen and pelvis\u003cbr data-end=\"1104\" data-start=\"1101\"\u003e• 100% squat-proof with plenty of stretch\u003cbr data-end=\"1148\" data-start=\"1145\"\u003e• Two deep, secure pockets for convenience\u003cbr data-end=\"1193\" data-start=\"1190\"\u003e• Soft, flexible fit that grows with your body\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1358\" data-start=\"1243\"\u003e\u003cstrong data-end=\"1255\" data-start=\"1243\"\u003eFit tip:\u003c\/strong\u003e True to size for a soft, flattering fit, stretchy enough to accommodate your bump and postpartum shape.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eModel:\u003c\/strong\u003e Hens is 173cm tall and normally a size 10. She is pregnant and wearing a Go Mama size M.   \u003ca href=\"https:\/\/gomamamaternity.co.nz\/shop\/activewear\/bundles-activewear\/summer-bundle\/\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Go Mama","offers":[{"title":"Roseberry \/ XS","offer_id":52439209509156,"sku":null,"price":59.99,"currency_code":"NZD","in_stock":true},{"title":"Roseberry \/ S","offer_id":52439209115940,"sku":null,"price":59.99,"currency_code":"NZD","in_stock":true},{"title":"Roseberry \/ M","offer_id":52439209148708,"sku":null,"price":59.99,"currency_code":"NZD","in_stock":true},{"title":"Roseberry \/ XL","offer_id":52439209214244,"sku":null,"price":59.99,"currency_code":"NZD","in_stock":false},{"title":"Roseberry \/ XXL","offer_id":52439209247012,"sku":null,"price":59.99,"currency_code":"NZD","in_stock":true},{"title":"Roseberry \/ 4XL","offer_id":52439209279780,"sku":null,"price":59.99,"currency_code":"NZD","in_stock":true},{"title":"Storm Blue \/ S","offer_id":52439209312548,"sku":null,"price":59.99,"currency_code":"NZD","in_stock":true},{"title":"Storm Blue \/ M","offer_id":52439209345316,"sku":null,"price":59.99,"currency_code":"NZD","in_stock":true},{"title":"Storm Blue \/ L","offer_id":52439209378084,"sku":null,"price":59.99,"currency_code":"NZD","in_stock":true},{"title":"Storm Blue \/ XXL","offer_id":52439209443620,"sku":null,"price":59.99,"currency_code":"NZD","in_stock":true},{"title":"Storm Blue \/ 4XL","offer_id":52439209476388,"sku":null,"price":59.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1352\/3748\/files\/bcd68dd8-Go_Mama_July_2024_1144_small_87738602-b7e8-4825-ba70-c1ab4de84ce5.jpg?v=1773618407"},{"product_id":"revolution-capri-maternity-leggings","title":"Revolution Capri Maternity Leggings - S","description":"\u003cp\u003eJoin the Revolution!  The Revolution capri maternity leggings are based on our bestselling Ultra capri maternity legging design but created with a softer, stretchier fabric which is perfect if you prefer less compression around your bump.  Experience a new level of amazing comfort and support and add a little pop of colour to the standard black activewear look with these versatile leggings.  \u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"242\"\u003e• Ultra-soft, stretchy fabric for all-day comfort\u003cbr data-start=\"73\" data-end=\"76\"\u003e• Full maternity waistband for bump support\u003cbr data-start=\"121\" data-end=\"124\"\u003e• Squat-proof for active days\u003cbr data-start=\"155\" data-end=\"158\"\u003e• Deep, secure pockets for essentials\u003cbr data-start=\"197\" data-end=\"200\"\u003e• Wear pregnancy → postpartum → beyond\u003c\/p\u003e\n\u003cp data-start=\"249\" data-end=\"648\"\u003e\u003cstrong data-start=\"249\" data-end=\"271\"\u003eWhy mums love this\u003c\/strong\u003e\u003cbr data-start=\"271\" data-end=\"274\"\u003eMeet your new go-to leggings: designed to support and move with you, without feeling restrictive. The Revolution Capri takes our bestselling Ultra design and makes it softer, stretchier, and easier on your bump, perfect for low-compression comfort that doesn’t compromise support. Add a splash of colour to your activewear and enjoy leggings that look as good as they feel.\u003c\/p\u003e\n\u003cp data-start=\"655\" data-end=\"882\"\u003e\u003cstrong data-start=\"655\" data-end=\"670\"\u003ePerfect for\u003c\/strong\u003e\u003cbr data-start=\"670\" data-end=\"673\"\u003e• Pregnancy workouts and gentle movement\u003cbr data-start=\"713\" data-end=\"716\"\u003e• Postpartum recovery and everyday wear\u003cbr data-start=\"755\" data-end=\"758\"\u003e• School runs, errands, and busy days\u003cbr data-start=\"795\" data-end=\"798\"\u003e• Layering with maternity tops and hoodies\u003cbr data-start=\"840\" data-end=\"843\"\u003e• Squats, yoga, or any active routine\u003c\/p\u003e\n\u003cp data-start=\"889\" data-end=\"1241\"\u003e\u003cstrong data-start=\"889\" data-end=\"905\"\u003eFabric \u0026amp; fit\u003c\/strong\u003e\u003cbr data-start=\"905\" data-end=\"908\"\u003e• 80% nylon, 20% spandex for a soft, second-skin feel\u003cbr data-start=\"961\" data-end=\"964\"\u003e• Full maternity waistband supports your bump during pregnancy\u003cbr data-start=\"1026\" data-end=\"1029\"\u003e• Fold-down waistband for extra postpartum support on abdomen and pelvis\u003cbr data-start=\"1101\" data-end=\"1104\"\u003e• 100% squat-proof with plenty of stretch\u003cbr data-start=\"1145\" data-end=\"1148\"\u003e• Two deep, secure pockets for convenience\u003cbr data-start=\"1190\" data-end=\"1193\"\u003e• Soft, flexible fit that grows with your body\u003c\/p\u003e\n\u003cp data-start=\"1243\" data-end=\"1358\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1243\" data-end=\"1255\"\u003eFit tip:\u003c\/strong\u003e True to size for a soft, flattering fit, stretchy enough to accommodate your bump and postpartum shape.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eModels:\u003c\/strong\u003e Hens is 173cm tall and normally a size 10.  She is pregnant and wearing a Go Mama size M.   \u003c\/p\u003e","brand":"Go Mama","offers":[{"title":"Default Title","offer_id":52439208821028,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1352\/3748\/files\/0cac1245-Go_Mama_July_2024_0972_small_28116bc5-a930-487e-88b8-267526994a86.jpg?v=1773618407"},{"product_id":"non-bf-viva-tee","title":"NON BF Viva Tee","description":"\u003cp\u003e\u003cstrong\u003eNote: This item is at a clearance price and is final sale.  No returns, refunds or exchanges will be accepted. Thanks for your understanding.\u003c\/strong\u003e  \u003c\/p\u003e\n\u003cp\u003eThis one is for all the Mamas who love their Go Mama gear but are no longer needing a breastfeeding t-shirt!  We have heard your feedback for a non-breastfeeding version and we have delivered :-)  \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures include:\u003c\/strong\u003e \u003cbr\u003e-Soft cotton fabric for ultimate comfort \u003cbr\u003e-Straight hem \u003cbr\u003e-Square fit \u003cbr\u003e-Round neck line \u003cbr\u003e-Fabric: 100% cotton  \u003c\/p\u003e\n\u003cp\u003eThis t-shirt is designed to be oversized - If you prefer an oversized look, order your normal size.  If you prefer a more standard fit, we recommend sizing down.  \u003ca href=\"https:\/\/gomamamaternity.co.nz\/shop\/activewear\/tops\/tanks-tees\/t-shirts-2-for-79\/\"\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Go Mama","offers":[{"title":"S","offer_id":52439208329508,"sku":null,"price":20.0,"currency_code":"NZD","in_stock":true},{"title":"XXL","offer_id":52439208395044,"sku":null,"price":20.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1352\/3748\/files\/bba4bf2b-Untitled-design76.png?v=1773618412"},{"product_id":"goddess-tankini-tropical","title":"Goddess Tankini - Tropical (size S)","description":"\u003cp\u003eWhere fashion meets function, dive in with confidence and style.  Whether you’re poolside, beach-bound, or enjoying water play in the backyard, this versatile tankini with a bump-friendly fit is made for you!\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"256\"\u003e• Nursing-friendly with easy clip access\u003cbr data-start=\"64\" data-end=\"67\"\u003e• Bump-friendly fit that grows with you\u003cbr data-start=\"108\" data-end=\"111\"\u003e• Supportive + secure for swimming \u0026amp; water activities\u003cbr data-start=\"166\" data-end=\"169\"\u003e• Flattering, confidence-boosting design\u003cbr data-start=\"211\" data-end=\"214\"\u003e• Wear pregnancy → postpartum → beyond\u003c\/p\u003e\n\u003cp data-start=\"263\" data-end=\"703\"\u003e\u003cstrong data-start=\"263\" data-end=\"285\"\u003eWhy mums love this\u003c\/strong\u003e\u003cbr data-start=\"285\" data-end=\"288\"\u003eThis is swimwear that truly understands your body. Designed to support you through every stage, the Goddess Tankini combines flattering design with practical features—so you can feel confident, comfortable, and supported in and out of the water. With discreet nursing clips for easy feeds and ruching that adapts to your bump, it’s made for everything from beach days to backyard splashes (and even water births).\u003c\/p\u003e\n\u003cp data-start=\"710\" data-end=\"887\"\u003e\u003cstrong data-start=\"710\" data-end=\"725\"\u003ePerfect for\u003c\/strong\u003e\u003cbr data-start=\"725\" data-end=\"728\"\u003e• Beach days and poolside lounging\u003cbr data-start=\"762\" data-end=\"765\"\u003e• Swimming and water activities\u003cbr data-start=\"796\" data-end=\"799\"\u003e• Holidays and babymoons\u003cbr data-start=\"823\" data-end=\"826\"\u003e• Breastfeeding on-the-go\u003cbr data-start=\"851\" data-end=\"854\"\u003e• Pregnancy and postpartum wear\u003c\/p\u003e\n\u003cp data-start=\"894\" data-end=\"1240\"\u003e\u003cstrong data-start=\"894\" data-end=\"910\"\u003eFabric \u0026amp; fit\u003c\/strong\u003e\u003cbr data-start=\"910\" data-end=\"913\"\u003e\u003cstrong data-start=\"913\" data-end=\"921\"\u003eTop:\u003c\/strong\u003e\u003cbr data-start=\"921\" data-end=\"924\"\u003e• Side ruching to grow with your bump\u003cbr data-start=\"961\" data-end=\"964\"\u003e• Supportive fit for swimming and active use\u003cbr data-start=\"1008\" data-end=\"1011\"\u003e• Discreet nursing clips for easy feeding access\u003cbr data-start=\"1059\" data-end=\"1062\"\u003e• Adjustable straps for a personalised fit\u003cbr data-start=\"1104\" data-end=\"1107\" data-is-only-node=\"\"\u003e• Removable padded cups for flexible support\u003cbr data-start=\"1151\" data-end=\"1154\"\u003e• Flattering navy side panels with tropical print\u003cbr data-start=\"1203\" data-end=\"1206\"\u003e• Fabric: 82% nylon, 18% spandex\u003c\/p\u003e\n\u003cp data-start=\"1242\" data-end=\"1490\"\u003e\u003cstrong data-start=\"1242\" data-end=\"1252\"\u003eBrief:\u003c\/strong\u003e\u003cbr data-start=\"1252\" data-end=\"1255\"\u003e• Mid-waisted fit with supportive wide waistband\u003cbr data-start=\"1303\" data-end=\"1306\"\u003e• Can be worn under bump (pregnancy) or for postpartum support\u003cbr data-start=\"1368\" data-end=\"1371\"\u003e• Mid-cut leg for a flattering, comfortable fit\u003cbr data-start=\"1418\" data-end=\"1421\"\u003e• Matching tropical print design\u003cbr data-start=\"1453\" data-end=\"1456\"\u003e• Fabric: 82% nylon, 18% spandex\u003c\/p\u003e\n\u003cp data-start=\"1492\" data-end=\"1593\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1492\" data-end=\"1504\"\u003eFit tip:\u003c\/strong\u003e True to size with stretch to comfortably support your changing body through every stage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eModels:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLisa is 171cm and normally a size 8-10 and bra size 12F.  She is pregnant and wearing a Go Mama size M.\u003c\/p\u003e\n\u003cp\u003eNatalie is 164cm and normally a size 14 and bra size 14DD.   She is wearing a Go Mama size L.\u003c\/p\u003e","brand":"Go Mama","offers":[{"title":"S","offer_id":52439208231204,"sku":null,"price":35.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1352\/3748\/files\/0c373761-image_90b691f3-23c4-4114-aab0-7851a1a782b7-1.jpg?v=1773618411"},{"product_id":"non-bf-viva-mama-tee","title":"NON BF Viva Māmā Tee","description":"\u003cp\u003eThis one is for all the Mamas who love their Go Mama gear but are no longer needing a breastfeeding t-shirt!  We have heard your feedback for a non-breastfeeding version and we have delivered :-)  \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures include:\u003c\/strong\u003e \u003cbr\u003e-Māmā is embroidered in a subtle, feminine font on the chest \u003cbr\u003e-Soft cotton fabric for ultimate comfort \u003cbr\u003e-Straight hem \u003cbr\u003e-Square fit \u003cbr\u003e-Round neck line \u003cbr\u003e-Fabric: 100% cotton  \u003c\/p\u003e\n\u003cp\u003eThis t-shirt is designed to be oversized - If you prefer an oversized look, order your normal size.  If you prefer a more standard fit, we recommend sizing down.   \u003ca href=\"https:\/\/gomamamaternity.co.nz\/shop\/activewear\/tops\/tanks-tees\/t-shirts-2-for-79\/\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Go Mama","offers":[{"title":"S","offer_id":52439210328356,"sku":null,"price":20.0,"currency_code":"NZD","in_stock":true},{"title":"XL","offer_id":52439210361124,"sku":null,"price":20.0,"currency_code":"NZD","in_stock":true},{"title":"XXL","offer_id":52439210393892,"sku":null,"price":20.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1352\/3748\/files\/3c41c132-Untitled-design77.png?v=1773618411"},{"product_id":"zipnsip-hoodie","title":"Zip'nSip Hoodie","description":"\u003cp data-start=\"64\" data-end=\"285\"\u003eThis is the hoodie you’ll live in. Designed for the everyday realities of motherhood, the Zip’nSip Hoodie combines comfort, practicality, and effortless style so you can feel good, no matter what your day throws at you.\u003c\/p\u003e\n\u003cp data-start=\"287\" data-end=\"542\"\u003eCrafted from soft, breathable 100% cotton terry, it delivers that perfect lightweight warmth without feeling bulky. The relaxed fit and generous length give you room to move, grow, and layer, making it ideal from pregnancy through to postpartum and beyond.\u003c\/p\u003e\n\u003cul data-end=\"332\" data-start=\"78\"\u003e\n\u003cli data-end=\"136\" data-start=\"78\" data-section-id=\"1hq5ods\"\u003eEasy, discreet breastfeeding with dual-direction zip\u003c\/li\u003e\n\u003cli data-end=\"186\" data-start=\"137\" data-section-id=\"19n5of9\"\u003eSoft, breathable cotton for all-day comfort\u003c\/li\u003e\n\u003cli data-end=\"231\" data-start=\"187\" data-section-id=\"1e3hqnk\"\u003eRelaxed fit for pregnancy → postpartum\u003c\/li\u003e\n\u003cli data-end=\"283\" data-start=\"232\" data-section-id=\"nzeit1\"\u003eHides spills with practical grey marle fabric\u003c\/li\u003e\n\u003cli data-end=\"332\" data-start=\"284\" data-section-id=\"1ge9g88\"\u003eLightweight warmth you can wear year-round\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"812\" data-start=\"339\"\u003e\u003cstrong data-end=\"361\" data-start=\"339\"\u003eWhy mums love this\u003c\/strong\u003e\u003cbr data-end=\"364\" data-start=\"361\"\u003eThis is the hoodie you throw on once… and never want to take off. Designed for real life, the Zip’nSip makes breastfeeding simple (even on the go) while keeping you comfortable, covered, and confident. The soft cotton feels amazing on sensitive skin, and the relaxed fit gives you freedom to move through every stage of motherhood. Plus, the subtle marle texture helps disguise the little messes that come with mum life because we know they happen.\u003c\/p\u003e\n\u003cp data-end=\"836\" data-start=\"819\"\u003e\u003cstrong data-end=\"834\" data-start=\"819\"\u003ePerfect for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1041\" data-start=\"837\"\u003e\n\u003cli data-end=\"879\" data-start=\"837\" data-section-id=\"561xti\"\u003eBreastfeeding at home or out and about\u003c\/li\u003e\n\u003cli data-end=\"907\" data-start=\"880\" data-section-id=\"1lzris5\"\u003eHospital bag essentials\u003c\/li\u003e\n\u003cli data-end=\"951\" data-start=\"908\" data-section-id=\"2p2e34\"\u003eSchool runs, errands, and everyday wear\u003c\/li\u003e\n\u003cli data-end=\"989\" data-start=\"952\" data-section-id=\"1bnkvc5\"\u003eLayering through changing seasons\u003c\/li\u003e\n\u003cli data-end=\"1041\" data-start=\"990\" data-section-id=\"1woiiy2\"\u003eLounging, recovering, and everything in between\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1335\" data-start=\"1048\"\u003e\u003cstrong data-end=\"1064\" data-start=\"1048\"\u003eFabric \u0026amp; fit\u003c\/strong\u003e\u003cbr data-end=\"1067\" data-start=\"1064\"\u003eMade from 100% cotton terry, this hoodie is soft, breathable, and lightweight while still keeping you warm. The relaxed fit, generous length, and roomy front pocket add to its easy, throw-on appeal, while the adjustable hood brings extra comfort when you need it most.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eModel:\u003c\/strong\u003e Sophie is 170cm tall and normally wears a size 8.  She is pregnant and wearing a Go Mama size S.  \u003c\/p\u003e","brand":"Go Mama","offers":[{"title":"S","offer_id":52439214588196,"sku":null,"price":79.99,"currency_code":"NZD","in_stock":true},{"title":"M","offer_id":52439214620964,"sku":null,"price":79.99,"currency_code":"NZD","in_stock":true},{"title":"L","offer_id":52439214653732,"sku":null,"price":79.99,"currency_code":"NZD","in_stock":true},{"title":"XL","offer_id":52439214686500,"sku":null,"price":79.99,"currency_code":"NZD","in_stock":true},{"title":"XXL","offer_id":52439214719268,"sku":null,"price":79.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1352\/3748\/files\/c41a95cd-IMG_8911.jpg?v=1773618410"},{"product_id":"go-mama-sweatshirt-black","title":"Go Mama! Sweatshirt - Black","description":"\u003cp\u003eWomen are amazing and this sweatshirt has been designed to remind you just how incredible you truly are!  A pregnancy and breastfeeding-friendly sweatshirt (peep the invisible diagonal zips!) crafted from a soft, lightweight and natural fabric, this all-season sweatshirt is perfect for layering and provides just the right amount of warmth without feeling bulky. The real feature of this top though is the message we have embroidered on the sleeve to remind you of your strength and resilience. Designed to uplift you because we see you Mama, and we've got you.   \u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Discreet diagonal zips for easy feeding access\u003cbr\u003e• Lightweight warmth, perfect for layering\u003cbr\u003e• Soft, breathable fabric for all-day comfort\u003cbr\u003e• Wear pregnancy → postpartum → beyond\u003cbr\u003e• Subtle reminder on your sleeve: you’ve got this\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy mums love this\u003c\/strong\u003e\u003cbr\u003eMore than just a sweatshirt, this piece is designed to support you, physically and emotionally. The hidden diagonal zips make breastfeeding simple and discreet, while the lightweight fabric gives you that perfect in-between warmth without bulk. And when you need it most, a quiet glance at your wrist reveals a gentle reminder of your strength. It’s comfort, function, and a little boost of encouragement - all in one.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect for\u003c\/strong\u003e\u003cbr\u003e• Breastfeeding on-the-go\u003cbr\u003e• Layering through changing seasons\u003cbr\u003e• School runs, errands, and everyday wear\u003cbr\u003e• Lounging in comfort\u003cbr\u003e• Those moments when you need a small reminder of your strength\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric \u0026amp; fit\u003c\/strong\u003e\u003cbr\u003e• 95% cotton, 5% spandex for soft stretch and breathability\u003cbr\u003e• Lightweight sweatshirt feel ideal for year-round wear\u003cbr\u003e• Straight hem for a clean, easy fit\u003cbr\u003e• Discreet diagonal zips for quick nursing access\u003cbr\u003e• Subtle “GO MAMA!” embroidery on the wrist\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFit tip:\u003c\/strong\u003e True to size with a relaxed, easy fit - perfect for layering without feeling bulky.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eModels:\u003c\/strong\u003e Natalie is 164cm and is normally a size 14-16. 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