{"title":"Best Sellers","description":"\u003cp\u003eDiscover the pieces our community can’t get enough of. This bestselling collection brings together our most-loved essentials designed to support you through every stage of pregnancy and beyond. From ultra-comfy leggings to supportive bras and must-have accessories, each product is tried, tested, and trusted by mums just like you. Start with the favourites and feel the difference for yourself.\u003c\/p\u003e","products":[{"product_id":"carry-me-belly-band","title":"Carry Me Belly Band","description":"\u003cp\u003eLooking for additional support during pregnancy?  This belly band is designed to ease your aches and provide \u003cem\u003einstant\u003c\/em\u003e comfort from all those pregnancy niggles throughout your body.  It works by offering a gentle lift and hug of your bump, and can also help to improve posture.  A great belt to wear if youre heading out to do exercise, if youre on your feet all day, sitting down or even when you’re taking one of those much needed naps!  \u003c\/p\u003e\n\u003cp\u003eThe band has a Velcro panel that can be fastened anywhere along the band wing making it completely adjustable for all sizes and designed to last throughout your entire pregnancy.  \u003c\/p\u003e\n\u003cp\u003eSupports relief from pregnancy-related Pelvic Girdle Pain (PGP) or Symphysis Pubis Dysfunction (SPD).  \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures include:\u003c\/strong\u003e \u003cbr\u003e-Fully adjustable sizing \u003cbr\u003e-Soft and highly secure Velcro fastening \u003cbr\u003e-Central mesh panel with cotton lining for breathability \u003cbr\u003e-Can be worn discretely under or over clothing \u003cbr\u003e-Length 120cm x Width 12cm \u003cbr\u003e-Leaflet with instructions of use and care \u003cbr\u003e-Fabric: 50% cotton 30% nylon 20% polyester  \u003c\/p\u003e\n\u003cp\u003eCare instructions: These bands can be hand-washed in cold water with mild soap and line-dried.   Check out this You Tube video on how to use the Carry Me Belly Band:\u003c\/p\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/CmoZQhkuMvc?si=CsSJpqxYdDcjRsgr\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Go Mama","offers":[{"title":"Beige","offer_id":52439204364580,"sku":null,"price":34.99,"currency_code":"NZD","in_stock":true},{"title":"Black","offer_id":52439204397348,"sku":null,"price":34.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1352\/3748\/files\/6afbecf0-image_e11556a9-4bb1-4212-b85f-fbb13b63abde.jpg?v=1773618400"},{"product_id":"manaia-one-piece-swimsuit","title":"Manaia One Piece Swimsuit","description":"\u003cp\u003eLooking for functional swimwear that you can wear throughout your motherhood journey from pregnancy to breastfeeding and beyond?  Look no further than this stylish one piece design that is so supportive and looks great too!  \u003c\/p\u003e\n\u003cp data-start=\"582\" data-end=\"849\"\u003eCrafted to hold you in \u003cem data-start=\"605\" data-end=\"627\"\u003eall the right places\u003c\/em\u003e, the Manaia gives a sleek, confidence-boosting silhouette that mamas rave about. It’s everything you need in a swimsuit, designed just for you.\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"271\"\u003e• Rouching for a bump-friendly, flattering fit\u003cbr data-start=\"70\" data-end=\"73\"\u003e• Discreet, sturdy nursing clips for easy feeding\u003cbr data-start=\"124\" data-end=\"127\"\u003e• Adjustable straps and hooks for personalised support\u003cbr data-start=\"183\" data-end=\"186\"\u003e• Smooth, supportive fit postpartum\u003cbr data-start=\"223\" data-end=\"226\"\u003e• Wear pregnancy → breastfeeding → beyond\u003c\/p\u003e\n\u003cp data-start=\"278\" data-end=\"713\"\u003e\u003cstrong data-start=\"278\" data-end=\"300\"\u003eWhy mums love this\u003c\/strong\u003e\u003cbr data-start=\"300\" data-end=\"303\"\u003eThe Manaia one-piece isn’t just a swimsuit, it’s a confidence booster. Designed to move with you through pregnancy, postpartum, and motherhood, it offers gentle tummy support, a sleek silhouette, and effortless breastfeeding access. Sturdy nursing clips, adjustable straps, and high-quality fabric mean you can swim, splash, or relax knowing you’re fully supported and comfortable, without compromising style.\u003c\/p\u003e\n\u003cp data-start=\"720\" data-end=\"934\"\u003e\u003cstrong data-start=\"720\" data-end=\"735\"\u003ePerfect for\u003c\/strong\u003e\u003cbr data-start=\"735\" data-end=\"738\"\u003e• Swimming, beach days, and poolside lounging\u003cbr data-start=\"783\" data-end=\"786\"\u003e• Splashing and playing with little ones\u003cbr data-start=\"826\" data-end=\"829\"\u003e• Pregnancy and postpartum wear\u003cbr data-start=\"860\" data-end=\"863\"\u003e• Breastfeeding on-the-go\u003cbr data-start=\"888\" data-end=\"891\"\u003e• Holidays, weekends, or casual water fun\u003c\/p\u003e\n\u003cp data-start=\"941\" data-end=\"1417\"\u003e\u003cstrong data-start=\"941\" data-end=\"957\"\u003eFabric \u0026amp; fit\u003c\/strong\u003e\u003cbr data-start=\"957\" data-end=\"960\"\u003e• 82% nylon, 18% spandex for soft, stretchy support\u003cbr data-start=\"1011\" data-end=\"1014\"\u003e• Side ruching to flatter and grow with your bump\u003cbr data-start=\"1063\" data-end=\"1066\"\u003e• Adjustable straps and hooks—wear straight or crossed for extra support\u003cbr data-start=\"1138\" data-end=\"1141\"\u003e• Sturdy, easy-to-use nursing clips for discreet feeding\u003cbr data-start=\"1197\" data-end=\"1200\"\u003e• Fully lined with high-quality, durable fabric\u003cbr data-start=\"1247\" data-end=\"1250\"\u003e• Foam-moulded cups (Black \u0026amp; Santorini) or removable pads (Fern) for personalised shape and coverage\u003cbr data-start=\"1350\" data-end=\"1353\"\u003e• Smooth, supportive fit postpartum for confidence and comfort\u003c\/p\u003e\n\u003cp data-start=\"1419\" data-end=\"1536\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1419\" data-end=\"1431\"\u003eFit tip:\u003c\/strong\u003e If you are still growing or are in between sizes, it is recommended to size up.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eModels:\u003c\/strong\u003e Liana is 169cm and normally a size 12.  She is wearing a Go Mama size M. Julia is 171cm and normally a size 8-10.  She is pregnant and wearing a Go Mama size S. Natalie is 164cm and normally a size 14.  She is wearing a Go Mama size L.  \u003c\/p\u003e\n\u003cp\u003e  \u003ca href=\"https:\/\/gomamamaternity.co.nz\/shop\/activewear\/bundles-activewear\/swim-bundle\/\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Go Mama","offers":[{"title":"S \/ Black","offer_id":52439206002980,"sku":null,"price":69.99,"currency_code":"NZD","in_stock":true},{"title":"M \/ Black","offer_id":52439206035748,"sku":null,"price":69.99,"currency_code":"NZD","in_stock":true},{"title":"L \/ Black","offer_id":52439206068516,"sku":null,"price":69.99,"currency_code":"NZD","in_stock":true},{"title":"XL \/ Black","offer_id":52439206134052,"sku":null,"price":69.99,"currency_code":"NZD","in_stock":true},{"title":"XXL \/ Black","offer_id":52439206166820,"sku":null,"price":69.99,"currency_code":"NZD","in_stock":true},{"title":"XXL \/ Fern","offer_id":52439206199588,"sku":null,"price":69.99,"currency_code":"NZD","in_stock":true},{"title":"3XL \/ Black","offer_id":52439206232356,"sku":null,"price":69.99,"currency_code":"NZD","in_stock":true},{"title":"3XL \/ Fern","offer_id":52439206265124,"sku":null,"price":69.99,"currency_code":"NZD","in_stock":true},{"title":"S \/ Santorini","offer_id":52439206297892,"sku":null,"price":69.99,"currency_code":"NZD","in_stock":true},{"title":"M \/ Santorini","offer_id":52439206330660,"sku":null,"price":69.99,"currency_code":"NZD","in_stock":true},{"title":"L \/ Santorini","offer_id":52439206363428,"sku":null,"price":69.99,"currency_code":"NZD","in_stock":true},{"title":"XL \/ Santorini","offer_id":52439206396196,"sku":null,"price":69.99,"currency_code":"NZD","in_stock":true},{"title":"XXL \/ Santorini","offer_id":52439206428964,"sku":null,"price":69.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1352\/3748\/files\/56a2f182-image_d01992a2-faff-4000-8409-9d8d50bd1185-1.jpg?v=1774209350"},{"product_id":"ultra-maternity-bike-shorts","title":"Ultra Maternity Bike Shorts","description":"\u003cp\u003eThe ultimate maternity bike shorts! Pregnancy is an incredible journey, but it doesn’t come without its challenges, especially when it comes to finding clothes that fit, feel good, and support your changing body.\u003c\/p\u003e\n\u003ch3 data-end=\"170\" data-start=\"114\" data-section-id=\"114t4vp\"\u003eThe Shorts You’ll Live In \u0026gt; From Bump to Beyond 🤍\u003c\/h3\u003e\n\u003cp data-end=\"283\" data-start=\"172\"\u003eNo rolling. No digging. No see-through moments.\u003cbr data-end=\"222\" data-start=\"219\"\u003eJust support, comfort, and confidence every single day.\u003c\/p\u003e\n\u003cp data-end=\"486\" data-start=\"285\"\u003eDesigned for real mum life, the Go Mama Ultra Maternity Bike Shorts move with you from first trimester through postpartum recovery, giving you that secure, “held-in” feeling exactly where you need it.\u003c\/p\u003e\n\u003ch3 data-end=\"517\" data-start=\"493\" data-section-id=\"znx58s\"\u003eWhy Mamas Love These\u003c\/h3\u003e\n\u003cp data-end=\"617\" data-start=\"519\"\u003e✔ Supportive over-bump waistband\u003cbr data-end=\"558\" data-start=\"555\"\u003eGently cradles your bump without pressure or rolling down\u003c\/p\u003e\n\u003cp data-end=\"708\" data-start=\"619\"\u003e✔ Light compression = real relief\u003cbr data-end=\"659\" data-start=\"656\"\u003eHelps support your back, pelvis \u0026amp; growing belly\u003c\/p\u003e\n\u003cp data-end=\"759\" data-start=\"710\"\u003e✔ 100% squat-proof\u003cbr data-end=\"735\" data-start=\"732\"\u003eNo transparency. Ever.\u003c\/p\u003e\n\u003cp data-end=\"853\" data-start=\"761\"\u003e✔ Two deep, secure pockets\u003cbr data-end=\"794\" data-start=\"791\"\u003eFits your phone, keys (and snacks 👀) - nothing falls out\u003c\/p\u003e\n\u003cp data-end=\"935\" data-start=\"855\"\u003e✔ Soft, second-skin feel\u003cbr data-end=\"886\" data-start=\"883\"\u003eStretchy, breathable fabric that grows with you\u003c\/p\u003e\n\u003ch3 data-end=\"957\" data-start=\"942\" data-section-id=\"9n3n4e\"\u003ePerfect For\u003c\/h3\u003e\n\u003cp data-end=\"1017\" data-start=\"959\"\u003eEveryday wear • Work • Workouts • School runs • Lounging\u003c\/p\u003e\n\u003ch3 data-end=\"1038\" data-start=\"1024\" data-section-id=\"srskq9\"\u003eFit \u0026amp; Feel\u003c\/h3\u003e\n\u003cul data-end=\"1200\" data-start=\"1040\"\u003e\n\u003cli data-end=\"1087\" data-start=\"1040\" data-section-id=\"p3hlnx\"\u003eFirm, flattering fit with plenty of stretch\u003c\/li\u003e\n\u003cli data-end=\"1131\" data-start=\"1088\" data-section-id=\"qrd9od\"\u003eTrue full length for a modern, versatile look\u003c\/li\u003e\n\u003cli data-end=\"1200\" data-start=\"1132\" data-section-id=\"buv6w3\"\u003eFold-down waistband option for postpartum or extra lower support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"1256\" data-start=\"1207\" data-section-id=\"9rgtju\"\u003eDesigned for Pregnancy (and Everything After)\u003c\/h3\u003e\n\u003cp data-end=\"1352\" data-start=\"1258\"\u003eRegular bike shorts just don’t cut it. They roll, dig in, or lose support when you need it most.\u003c\/p\u003e\n\u003cp data-end=\"1499\" data-start=\"1354\"\u003eThese were created using real feedback from real mums, so every detail works harder for you, from the waistband support to the stay-put fit.\u003c\/p\u003e\n\u003ch3 data-end=\"1530\" data-start=\"1506\" data-section-id=\"1voxis2\"\u003eExpert Approved 💬\u003c\/h3\u003e\n\u003cp data-end=\"1710\" data-start=\"1531\"\u003e\u003cem data-end=\"1660\" data-start=\"1531\"\u003e\"The waistband provides support for your growing belly during pregnancy and gentle compression postpartum to support recovery.\"\u003c\/em\u003e\u003cbr data-end=\"1663\" data-start=\"1660\"\u003e— Irene Leahy, Women’s Health Physiotherapist\u003c\/p\u003e\n\u003ch3 data-end=\"1727\" data-start=\"1717\" data-section-id=\"coovq3\"\u003eFabric\u003c\/h3\u003e\n\u003cul data-end=\"1813\" data-start=\"1729\"\u003e\n\u003cli data-end=\"1759\" data-start=\"1729\" data-section-id=\"1qnwyof\"\u003e77% Polyester, 23% Spandex\u003c\/li\u003e\n\u003cli data-end=\"1813\" data-start=\"1760\" data-section-id=\"5y9kct\"\u003eUltra-soft, supportive, and made to move with you\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1917\" data-start=\"1820\"\u003eOnce you put these on, you won’t want to wear anything else.\u003cbr data-end=\"1887\" data-start=\"1884\"\u003eYour daily uniform sorted 💛\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1917\" data-start=\"1820\"\u003e \u003c\/p\u003e","brand":"Go Mama","offers":[{"title":"XXS","offer_id":52649935175972,"sku":null,"price":59.99,"currency_code":"NZD","in_stock":true},{"title":"XS","offer_id":52439205675300,"sku":"P0096S","price":59.99,"currency_code":"NZD","in_stock":true},{"title":"S","offer_id":52439205708068,"sku":"P0097S","price":59.99,"currency_code":"NZD","in_stock":true},{"title":"M","offer_id":52439205740836,"sku":"P0098S","price":59.99,"currency_code":"NZD","in_stock":false},{"title":"L","offer_id":52439205773604,"sku":"P0099S","price":59.99,"currency_code":"NZD","in_stock":true},{"title":"XL","offer_id":52439205806372,"sku":"P0100S","price":59.99,"currency_code":"NZD","in_stock":true},{"title":"XXL","offer_id":52439205839140,"sku":"P0101S","price":59.99,"currency_code":"NZD","in_stock":true},{"title":"3XL","offer_id":52439205871908,"sku":"P0102S","price":59.99,"currency_code":"NZD","in_stock":true},{"title":"4XL","offer_id":52439205904676,"sku":"P0103S","price":59.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1352\/3748\/files\/f22ad703-IMG_9354.jpg?v=1773618398"},{"product_id":"flow-nursing-sports-crop-black","title":"Flow Nursing Sports Crop - Black","description":"\u003cp data-start=\"173\" data-end=\"247\"\u003eSupport, comfort, and easy feeding all in one beautifully designed crop.\u003c\/p\u003e\n\u003cp data-start=\"249\" data-end=\"493\"\u003eMove through your day with confidence thanks to wire-free support and a soft, flexible fit that adapts to your changing body. Whether you’re heading out for a walk, flowing through a workout, or feeding on the go, this crop has you covered.\u003c\/p\u003e\n\u003cp data-start=\"495\" data-end=\"690\"\u003eWith easy-to-use nursing clips, feeding is quick and stress-free. No need to change or layer. And the hidden back pocket? Perfect for keeping your phone close while you’re out and about.\u003c\/p\u003e\n\u003cp data-start=\"692\" data-end=\"809\"\u003eFinished in the same fabric as our \u003ca title=\"Ultra maternity leggings with high waistband for pregnancy support\" href=\"https:\/\/www.gomamamaternity.co.nz\/collections\/bottoms\"\u003eUltra maternity leggings\u003c\/a\u003e, be sure to match them up to complete your active maternity look!\u003c\/p\u003e\n\u003ch3 data-section-id=\"1orspav\" data-start=\"816\" data-end=\"838\"\u003eWhy You’ll Love It\u003c\/h3\u003e\n\u003cp data-start=\"839\" data-end=\"1074\"\u003e✔ Easy nursing access with secure clips\u003cbr data-start=\"878\" data-end=\"881\"\u003e✔ Comfortable, wire-free support (no digging, no pressure)\u003cbr data-start=\"939\" data-end=\"942\"\u003e✔ Soft, stretchy fit for pregnancy → postpartum\u003cbr data-start=\"989\" data-end=\"992\"\u003e✔ Racerback design for freedom of movement\u003cbr data-start=\"1034\" data-end=\"1037\"\u003e✔ Hidden back pocket for your phone\u003c\/p\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"1081\" data-end=\"1096\"\u003ePerfect For\u003c\/h3\u003e\n\u003cp data-start=\"1097\" data-end=\"1166\"\u003eLow to moderate workouts • Walking • Everyday wear • On-the-go feeding\u003c\/p\u003e\n\u003ch3 data-section-id=\"srskq9\" data-start=\"1173\" data-end=\"1187\"\u003eFit \u0026amp; Feel\u003c\/h3\u003e\n\u003cp data-start=\"1188\" data-end=\"1354\"\u003eDesigned to support without restriction, this crop features a 4-hook adjustable band and removable padded cups so you can customise your fit as your body changes.\u003c\/p\u003e\n\u003ch3 data-section-id=\"coovq3\" data-start=\"1361\" data-end=\"1371\"\u003eFabric\u003c\/h3\u003e\n\u003cul data-start=\"1372\" data-end=\"1504\"\u003e\n\u003cli data-section-id=\"1vg61r6\" data-start=\"1372\" data-end=\"1411\"\u003e78% Recycled Polyester, 22% Spandex\u003c\/li\u003e\n\u003cli data-section-id=\"jyei5o\" data-start=\"1412\" data-end=\"1449\"\u003eLining: 92% Polyester, 8% Spandex\u003c\/li\u003e\n\u003cli data-section-id=\"jnc2md\" data-start=\"1450\" data-end=\"1504\"\u003eFast-drying, breathable, and made to move with you\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1511\" data-end=\"1601\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThe kind of crop you’ll live in — practical, supportive, and made for real mum life 💛\u003c\/p\u003e\n\u003ch3 data-section-id=\"coovq3\" data-start=\"1361\" data-end=\"1371\"\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eModels:\u003c\/strong\u003e Natalie is normally a 14DD and is wearing a Go Mama size L. Renee is normally a 12E and is wearing a Go Mama size M.  \u003c\/p\u003e","brand":"Go Mama","offers":[{"title":"XS","offer_id":52439205413156,"sku":null,"price":59.99,"currency_code":"NZD","in_stock":true},{"title":"S","offer_id":52439205445924,"sku":null,"price":59.99,"currency_code":"NZD","in_stock":true},{"title":"M","offer_id":52439205478692,"sku":null,"price":59.99,"currency_code":"NZD","in_stock":true},{"title":"L","offer_id":52439205511460,"sku":null,"price":59.99,"currency_code":"NZD","in_stock":true},{"title":"XL","offer_id":52439205544228,"sku":null,"price":59.99,"currency_code":"NZD","in_stock":true},{"title":"XXL","offer_id":52439205576996,"sku":null,"price":59.99,"currency_code":"NZD","in_stock":true},{"title":"3XL","offer_id":52439205609764,"sku":null,"price":59.99,"currency_code":"NZD","in_stock":true},{"title":"4XL","offer_id":52439205642532,"sku":null,"price":59.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1352\/3748\/files\/254f0020-Untitled-design-12.png?v=1773618397"},{"product_id":"ultra-maternity-full-length-leggings","title":"Ultra Maternity Full Length Leggings","description":"\u003cp\u003eThe ultimate maternity leggings! Pregnancy is an incredible journey, but it doesn’t come without its challenges, especially when it comes to finding clothes that fit, feel good, and support your changing body.\u003c\/p\u003e\n\u003ch3 data-end=\"170\" data-start=\"114\" data-section-id=\"114t4vp\"\u003eThe Leggings You’ll Live In \u0026gt; From Bump to Beyond 🤍\u003c\/h3\u003e\n\u003cp data-end=\"283\" data-start=\"172\"\u003eNo rolling. No digging. No see-through moments.\u003cbr data-end=\"222\" data-start=\"219\"\u003eJust support, comfort, and confidence every single day.\u003c\/p\u003e\n\u003cp data-end=\"486\" data-start=\"285\"\u003eDesigned for real mum life, the Go Mama Ultra Maternity Leggings move with you from first trimester through postpartum recovery, giving you that secure, “held-in” feeling exactly where you need it.\u003c\/p\u003e\n\u003ch3 data-end=\"517\" data-start=\"493\" data-section-id=\"znx58s\"\u003eWhy Mamas Love These\u003c\/h3\u003e\n\u003cp data-end=\"617\" data-start=\"519\"\u003e✔ Supportive over-bump waistband\u003cbr data-end=\"558\" data-start=\"555\"\u003eGently cradles your bump without pressure or rolling down\u003c\/p\u003e\n\u003cp data-end=\"708\" data-start=\"619\"\u003e✔ Light compression = real relief\u003cbr data-end=\"659\" data-start=\"656\"\u003eHelps support your back, pelvis \u0026amp; growing belly\u003c\/p\u003e\n\u003cp data-end=\"759\" data-start=\"710\"\u003e✔ 100% squat-proof\u003cbr data-end=\"735\" data-start=\"732\"\u003eNo transparency. Ever.\u003c\/p\u003e\n\u003cp data-end=\"853\" data-start=\"761\"\u003e✔ Two deep, secure pockets\u003cbr data-end=\"794\" data-start=\"791\"\u003eFits your phone, keys (and snacks 👀) — nothing falls out\u003c\/p\u003e\n\u003cp data-end=\"935\" data-start=\"855\"\u003e✔ Soft, second-skin feel\u003cbr data-end=\"886\" data-start=\"883\"\u003eStretchy, breathable fabric that grows with you\u003c\/p\u003e\n\u003ch3 data-end=\"957\" data-start=\"942\" data-section-id=\"9n3n4e\"\u003ePerfect For\u003c\/h3\u003e\n\u003cp data-end=\"1017\" data-start=\"959\"\u003eEveryday wear • Work • Workouts • School runs • Lounging\u003c\/p\u003e\n\u003ch3 data-end=\"1038\" data-start=\"1024\" data-section-id=\"srskq9\"\u003eFit \u0026amp; Feel\u003c\/h3\u003e\n\u003cul data-end=\"1200\" data-start=\"1040\"\u003e\n\u003cli data-end=\"1087\" data-start=\"1040\" data-section-id=\"p3hlnx\"\u003eFirm, flattering fit with plenty of stretch\u003c\/li\u003e\n\u003cli data-end=\"1131\" data-start=\"1088\" data-section-id=\"qrd9od\"\u003eTrue full length for a modern, versatile look\u003c\/li\u003e\n\u003cli data-end=\"1200\" data-start=\"1132\" data-section-id=\"buv6w3\"\u003eFold-down waistband option for postpartum or extra lower support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"1256\" data-start=\"1207\" data-section-id=\"9rgtju\"\u003eDesigned for Pregnancy (and Everything After)\u003c\/h3\u003e\n\u003cp data-end=\"1352\" data-start=\"1258\"\u003eRegular leggings just don’t cut it. They roll, dig in, or lose support when you need it most.\u003c\/p\u003e\n\u003cp data-end=\"1499\" data-start=\"1354\"\u003eThese were created using real feedback from real mums, so every detail works harder for you, from the waistband support to the stay-put fit.\u003c\/p\u003e\n\u003ch3 data-end=\"1530\" data-start=\"1506\" data-section-id=\"1voxis2\"\u003eExpert Approved 💬\u003c\/h3\u003e\n\u003cp data-end=\"1710\" data-start=\"1531\"\u003e\u003cem data-end=\"1660\" data-start=\"1531\"\u003e\"The waistband provides support for your growing belly during pregnancy and gentle compression postpartum to support recovery.\"\u003c\/em\u003e\u003cbr data-end=\"1663\" data-start=\"1660\"\u003e— Irene Leahy, Women’s Health Physiotherapist\u003c\/p\u003e\n\u003ch3 data-end=\"1727\" data-start=\"1717\" data-section-id=\"coovq3\"\u003eFabric\u003c\/h3\u003e\n\u003cul data-end=\"1813\" data-start=\"1729\"\u003e\n\u003cli data-end=\"1759\" data-start=\"1729\" data-section-id=\"1qnwyof\"\u003e77% Polyester, 23% Spandex\u003c\/li\u003e\n\u003cli data-end=\"1813\" data-start=\"1760\" data-section-id=\"5y9kct\"\u003eUltra-soft, supportive, and made to move with you\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1917\" data-start=\"1820\"\u003eOnce you put these on, you won’t want to wear anything else.\u003cbr data-end=\"1887\" data-start=\"1884\"\u003eYour daily uniform sorted 💛\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1917\" data-start=\"1820\"\u003e \u003c\/p\u003e","brand":"Go Mama","offers":[{"title":"XS","offer_id":52439206461732,"sku":"P0078S","price":79.99,"currency_code":"NZD","in_stock":true},{"title":"S","offer_id":52439206494500,"sku":"P0079S","price":79.99,"currency_code":"NZD","in_stock":true},{"title":"M","offer_id":52439206527268,"sku":"P0080S","price":79.99,"currency_code":"NZD","in_stock":true},{"title":"L","offer_id":52439206560036,"sku":"P0081S","price":79.99,"currency_code":"NZD","in_stock":true},{"title":"XL","offer_id":52439206592804,"sku":"P0082S","price":79.99,"currency_code":"NZD","in_stock":true},{"title":"XXL","offer_id":52439206625572,"sku":"P0083S","price":79.99,"currency_code":"NZD","in_stock":true},{"title":"3XL","offer_id":52439206658340,"sku":"P0084S","price":79.99,"currency_code":"NZD","in_stock":true},{"title":"4XL","offer_id":52439206691108,"sku":"P0085S","price":79.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1352\/3748\/files\/fd33a640-Go_Mama_4375_small_70d5451c-d99b-4c56-8d9b-f5d74b7ef54d.jpg?v=1773618398"},{"product_id":"go-mama-birthing-ball","title":"Go Mama Birthing Ball","description":"\u003cp data-end=\"376\" data-start=\"189\"\u003eThe Go Mama Birthing Ball is a must-have for every stage of your maternity journey, designed to support movement, comfort, and strength from pregnancy through to postpartum and beyond.\u003c\/p\u003e\n\u003cp data-end=\"736\" data-start=\"378\"\u003eThis versatile essential can be incorporated into your safe exercise routine at any stage, helping to build core stability, improve posture, and encourage gentle movement. It also doubles as a supportive birthing tool, ideal for use during labour to assist with positioning, comfort, and natural pain management techniques such as gentle bouncing or leaning.\u003c\/p\u003e\n\u003cp data-end=\"923\" data-start=\"738\"\u003eBeyond maternity, the Go Mama Birthing Ball seamlessly fits into everyday life - use it as an alternative to your desk chair to keep your core engaged and your body moving throughout the day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures include:\u003c\/strong\u003e \u003cbr\u003e-Anti-burst, heavy-duty design for safety and durability\u003cbr\u003e-Available in three different sizes: 55cm, 65cm and 75cm.  Refer below for size guide. \u003cbr\u003e-Air pump included \u003cbr\u003e-Maximum weight limit 200kg  \u003c\/p\u003e\n\u003cp\u003e\u003cem data-end=\"1194\" data-start=\"1180\"\u003ePlease note:\u003c\/em\u003e When first inflated, the ball may feel firm and require extra pumping. It is fully inflated once the surface appears smooth with no visible creases.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eWhat size ball is most suitable for my height?\u003cbr\u003e\u003c\/span\u003e\u003cstrong data-end=\"1433\" data-start=\"1424\"\u003e55cm:\u003c\/strong\u003e 140–163cm\u003cbr\u003e\u003cstrong data-end=\"1457\" data-start=\"1448\"\u003e65cm:\u003c\/strong\u003e 164–184cm\u003cbr\u003e\u003cstrong data-end=\"1481\" data-start=\"1472\"\u003e75cm:\u003c\/strong\u003e 185–195cm\u003c\/p\u003e\n\u003cp data-end=\"1653\" data-start=\"1495\"\u003eThese height ranges are a \u003cem\u003eguide \u003c\/em\u003eonly. Your weight and comfort preferences should also be considered. If unsure, we recommend consulting a health professional.\u003c\/p\u003e\n\u003cp\u003e\u003cem data-end=\"1741\" data-start=\"1655\"\u003ePlease choose carefully.\u003c\/em\u003e In accordance with our \u003ca href=\"https:\/\/gomamamaternity.co.nz\/refund_returns\/\"\u003e\u003c\/a\u003eReturns Policy we are unable to accept returns or exchanges on this product.  \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInflating your ball for the first time\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYour ball can be a little tighter to inflate the first time.  This is because it is brand new and has not been stretched or softened yet.  The ball material is a heavy-duty PVC that is designed to withstand weight and pressure.  When it is new, the material can be tight which can lead it to not looking like it can fully inflate or reach the stipulated size.  It can be a bit like blowing up a balloon for the first time in terms of stiffness, and can take a couple of uses to soften it a little.  Here are a couple of tips when inflating your ball for the first time:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eInflate the ball at room temperature.  If it has been stored in a cool area, allow it to settle at room temperature before attempting to inflate it.  This will ensure the material is softer and more pliable.\u003c\/li\u003e\n\u003cli\u003eInflate the ball to 80% then let it settle for 24 hours before continuing to fill it with air.\u003c\/li\u003e\n\u003cli\u003eIf you can hear air leaking from the inflation hole before it has reached the required size, this means air is coming out faster than air is going in.  You will need to pump faster.\u003c\/li\u003e\n\u003cli\u003eThe hand pump provided will inflate the ball but it does take quite a bit of work!  If you have an air bed pump or bike pump that has a similar sized nozzle, this can also be used for a faster and more efficient inflation.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e  \u003cstrong\u003eCaring for your ball\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo not use on rough surfaces\u003c\/li\u003e\n\u003cli\u003eFor indoor use only\u003c\/li\u003e\n\u003cli\u003eKeep away from sharp objects\u003c\/li\u003e\n\u003cli\u003eKeep out of direct sunlight and away from heat sources\u003c\/li\u003e\n\u003cli\u003eIf you are planning to use it for labour and delivery, we do recommend inflating it prior (refer 'Inflating your ball for the first time') to ensure it is good to go when the time comes!\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cblockquote\u003e\"Birthing balls can be a great tool during labour. Many of my patients use them to support them in kneeling or squatting positions. They are also comfortable to sit and bounce on gently for pain management. They can also be used during pregnancy for seated stretches\" -Irene Leahy, Women's Health Physiotherapist\u003c\/blockquote\u003e\n\u003cblockquote\u003e\u003c\/blockquote\u003e\n\u003cblockquote\u003e\u003c\/blockquote\u003e\n\u003cp\u003eCheck out this You Tube video on how to inflate your Go Mama Birthing Ball: \u003c\/p\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/whovXqP-goU?si=cN5msWpypzCFPYmp\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Go Mama","offers":[{"title":"Blue \/ 55cm","offer_id":52439208624420,"sku":null,"price":44.99,"currency_code":"NZD","in_stock":true},{"title":"Purple \/ 75cm","offer_id":52439208657188,"sku":null,"price":44.99,"currency_code":"NZD","in_stock":true},{"title":"Silver \/ 55cm","offer_id":52439208689956,"sku":null,"price":44.99,"currency_code":"NZD","in_stock":true},{"title":"Silver \/ 65cm","offer_id":52439208722724,"sku":null,"price":44.99,"currency_code":"NZD","in_stock":true},{"title":"Silver \/ 75cm","offer_id":52439208755492,"sku":null,"price":44.99,"currency_code":"NZD","in_stock":true},{"title":"Black \/ 65cm","offer_id":52439208788260,"sku":null,"price":44.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1352\/3748\/files\/Go_Mama_May_20233784_small_1.jpg?v=1773876400"},{"product_id":"go-mama-hooded-towel","title":"Go Mama Hooded Towel","description":"\u003cp\u003eDo you ever feel like you just dont have enough hands free?  The Go Mama Hooded Towel will quickly become your best Mum hack ever!  Wrap yourself in comfort and convenience with our luxurious towel, specially designed for busy mums on the go. Made from 100% premium cotton, this poncho towel is irresistibly soft and warm, perfect for post-swim snuggles or after-bath cosy moments.\u003c\/p\u003e\n\u003cp\u003eWinter or summer, the hooded towel is the ultimate Mama accessory.  Imagine yourself wearing this towel after a baby swimming lesson - you get to keep warm and get dry while youre changing and dressing your little one.  Or maybe youre at the beach and have a bundle of toys, towels, wet clothes, bags, beach umbrellas and more to juggle.  Stay protected by the sun and comfortable in your Go Mama hooded towel.   Key Features:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% Cotton:\u003c\/strong\u003e Crafted from high-quality, breathable cotton, this poncho towel is gentle on the skin and provides ultimate absorbency, making it perfect for drying off after pool days or beach adventures.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHands-Free Design:\u003c\/strong\u003e The innovative poncho style allows you to keep your hands free, making it easy to tend to your little ones while staying comfortable and covered. Whether you're at the pool, beach, lake, river or during bath time, this poncho towel ensures you can multitask with ease.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCosy Hood:\u003c\/strong\u003e The stylish hood adds an extra layer of warmth and comfort, keeping your head dry and snug. It's perfect for windy beach days or cool evenings after swimming.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Use:\u003c\/strong\u003e Ideal for the pool, beach, or bath, this versatile poncho towel transitions effortlessly from family outings to cosy home moments, making it a must-have for every mum.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy Care:\u003c\/strong\u003e Machine washable and durable, our hooded poncho towel is designed to withstand the rigours of family life while maintaining its softness and colour.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIncludes:\u003c\/strong\u003e \u003cbr\u003e-Lusciously soft and thick 100% cotton terry fabric \u003cbr\u003e-Large front kangaroo pocket \u003cbr\u003e-Zipped waterproof pocket (perfect for the phone and keys!) \u003cbr\u003e-Generous length and roomy for pregnancy and breastfeeding \u003cbr\u003e-Large hood \u003cbr\u003e-Wide sleeves \u003cbr\u003e-Dimensions: 110cm (L) x 80cm (W) \u003cbr\u003e-Fabric: 100% cotton  \u003c\/p\u003e\n\u003cp\u003eEmbrace relaxation and style with the Go Mama Hooded Towel. It's not just a towel; it's your new go-to for fun-filled days with the family, ensuring you stay warm, dry, and hands-free. Treat yourself to the perfect blend of comfort and functionality - because you deserve it!  \u003c\/p\u003e","brand":"Go Mama","offers":[{"title":"Default Title","offer_id":52439208001828,"sku":null,"price":69.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1352\/3748\/files\/91b038d3-IMG_7666.jpg?v=1773618409"},{"product_id":"viva-mama-tee","title":"Viva Māmā Tee","description":"\u003cp\u003eNeed a breastfeeding t-shirt that can serve you as activewear AND leisurewear?  Then look no further than our stunning cotton tees!  These t-shirts are a simple design with a \u003cem\u003every\u003c\/em\u003e convenient extra - the discreet horizontal zip across the chest so that breastfeeding access is a breeze, wherever and whenever.   It's your staple oversized tee, but make it breastfeeding friendly!  \u003c\/p\u003e\n\u003cp\u003e• Discreet zip for quick, easy feeds anywhere\u003cbr data-start=\"69\" data-end=\"72\"\u003e• Oversized, relaxed fit for all-day comfort\u003cbr data-start=\"118\" data-end=\"121\"\u003e• Soft, breathable cotton you’ll live in\u003cbr data-start=\"163\" data-end=\"166\"\u003e• Wear pregnancy → postpartum → beyond\u003cbr data-start=\"206\" data-end=\"209\"\u003e• Effortlessly transitions from activewear to everyday\u003c\/p\u003e\n\u003cp data-start=\"274\" data-end=\"688\"\u003e\u003cstrong data-start=\"274\" data-end=\"296\"\u003eWhy mums love this\u003c\/strong\u003e\u003cbr data-start=\"296\" data-end=\"299\"\u003eThis is the tee you’ll reach for on repeat. Designed to look like your favourite oversized staple (not “nursing wear”), it features a cleverly hidden horizontal zip across the chest for fast, fuss-free breastfeeding access, no awkward layers or exposure. Whether you’re out for a walk, at the gym, or relaxing at home, it keeps you feeling comfortable, confident, and completely yourself.\u003c\/p\u003e\n\u003cp data-start=\"695\" data-end=\"901\"\u003e\u003cstrong data-start=\"695\" data-end=\"710\"\u003ePerfect for\u003c\/strong\u003e\u003cbr data-start=\"710\" data-end=\"713\"\u003e• Breastfeeding on-the-go\u003cbr data-start=\"738\" data-end=\"741\"\u003e• School runs, errands, and coffee dates\u003cbr data-start=\"781\" data-end=\"784\"\u003e• Light workouts or active days\u003cbr data-start=\"815\" data-end=\"818\"\u003e• Lounging at home in comfort\u003cbr data-start=\"847\" data-end=\"850\"\u003e• Layering with your favourite maternity leggings\u003c\/p\u003e\n\u003cp data-start=\"908\" data-end=\"1194\"\u003e\u003cstrong data-start=\"908\" data-end=\"924\"\u003eFabric \u0026amp; fit\u003c\/strong\u003e\u003cbr data-start=\"924\" data-end=\"927\"\u003e• 100% soft cotton for breathable, everyday wear\u003cbr data-start=\"975\" data-end=\"978\"\u003e• Oversized, square fit for a relaxed, modern silhouette\u003cbr data-start=\"1034\" data-end=\"1037\"\u003e• Straight hem and classic round neckline\u003cbr data-start=\"1078\" data-end=\"1081\"\u003e• Subtle “māmā” embroidery for a feminine touch\u003cbr data-start=\"1128\" data-end=\"1131\"\u003e• Discreet horizontal zip with dual zip heads for easy access\u003c\/p\u003e\n\u003cp data-start=\"1196\" data-end=\"1310\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1196\" data-end=\"1208\"\u003eFit tip:\u003c\/strong\u003e Designed to be oversized. Stay true to size for a relaxed look, or size down for a more standard fit.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eModel:\u003c\/strong\u003e Natalie is normally a size 14 and is wearing a Go Mama size L. Hens is 173cm tall and normally wears a size 10.  She is pregnant and wearing a Go Mama size L. Chetna is normally a size 8 and is wearing a Go Mama size S.   \u003c\/p\u003e","brand":"Go Mama","offers":[{"title":"XS \/ Black","offer_id":52439214915876,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XS \/ Navy","offer_id":52439215014180,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XS \/ Hibiscus","offer_id":52439215243556,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XS \/ Olive Green","offer_id":52439215472932,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"S \/ Black","offer_id":52439214948644,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"S \/ Navy","offer_id":52439215046948,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"S \/ Hibiscus","offer_id":52439215276324,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"S \/ Olive Green","offer_id":52439215505700,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":false},{"title":"M \/ Black","offer_id":52439214981412,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"M \/ Sky Blue","offer_id":52439214817572,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":false},{"title":"M \/ Navy","offer_id":52439215079716,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"M \/ Hibiscus","offer_id":52439215309092,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"M \/ Olive Green","offer_id":52439215538468,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"L \/ Black","offer_id":52439214784804,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"L \/ Navy","offer_id":52439215112484,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"L \/ Hibiscus","offer_id":52439215341860,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"L \/ Olive Green","offer_id":52439215571236,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XL \/ Black","offer_id":52439215636772,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XL \/ Sky Blue","offer_id":52439214850340,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XL \/ Navy","offer_id":52439215145252,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XXL \/ Black","offer_id":52439215669540,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XXL \/ Sky Blue","offer_id":52439214883108,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XXL \/ Navy","offer_id":52439215178020,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":false},{"title":"XXL \/ Hibiscus","offer_id":52439215407396,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XXL \/ Olive Green","offer_id":52439215604004,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"3XL \/ Black","offer_id":52439215702308,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"3XL \/ Navy","offer_id":52439215210788,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"3XL \/ Hibiscus","offer_id":52439215440164,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1352\/3748\/files\/15426ba4-Go_Mama_July_2024_2278_small_eeaca3b1-d81e-4b05-a61b-73646c45af29.jpg?v=1773618404"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1352\/3748\/collections\/DSC09501486284_1.jpg?v=1774470020","url":"https:\/\/gomamamaternity.co.nz\/collections\/featured-collection.oembed","provider":"Go Mama","version":"1.0","type":"link"}