{"title":"Hospital bag picks","description":"\u003cp\u003eGet hospital-bag ready with ease. This collection features our most-loved maternity activewear essentials chosen for comfort, softness, and practicality when you need it most. From gentle bras to easy, breathable layers, each piece is designed to help you feel calm, comfortable, and prepared for labour, birth, and those first precious moments after.\u003c\/p\u003e","products":[{"product_id":"go-mama-flask","title":"Go Mama Flask","description":"\u003cp\u003eBeing a Mama is thirsty work and although we know the benefits of staying hydrated, it is often easier said than done.\u003c\/p\u003e\n\u003cp\u003eThis Go Mama Flask will be your favourite companion as it is fully insulated and perfect for both hot AND cold drinks!  The liquid temperature remains constant throughout the day so it's perfect for the busy Mum on the Go - never drink a cold coffee again!\u003c\/p\u003e\n\u003cp\u003eThe slim and sleek design is ideal to pop in a car drink holder, in the pram, your gym bag, your work desk or your breastfeeding caddy. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures include:\u003c\/strong\u003e \u003cbr\u003e-750ml \u003cbr\u003e-Sleek design \u003cbr\u003e-Fully insulated \u003cbr\u003e-Suitable for hot and cold liquids \u003cbr\u003e-Easy to clean \u003cbr\u003e-Stainless steel inner \u003cbr\u003e-Screw lid \u003cbr\u003e-Wide thin-rimmed opening (large enough to pop ice cubes in) \u003cbr\u003e-No outer condensation\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Go Mama","offers":[{"title":"Default Title","offer_id":52439204004132,"sku":"P207S","price":19.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1352\/3748\/files\/a5de1ca4-Drinkbottle.png?v=1773618396"},{"product_id":"kaitiaki-lounge-pants","title":"Kaitiaki Lounge Pants","description":"\u003cp\u003eThese beautifully soft and comfortable pants will carry you throughout your pregnancy and post-partum journey.  Perfect as lounge wear, these pants are also ideal for low impact exercise such as walking and yoga...they even make a great option for sleepwear!  So many choices in one deluxe pair of pants.  \u003c\/p\u003e\n\u003cul data-start=\"22\" data-end=\"281\"\u003e\n\u003cli data-section-id=\"37c442\" data-start=\"22\" data-end=\"75\"\u003eUltra-soft, stretchy fabric for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"kvyv38\" data-start=\"76\" data-end=\"116\"\u003ePockets for practicality on the go\u003c\/li\u003e\n\u003cli data-section-id=\"180zdux\" data-start=\"117\" data-end=\"174\"\u003eFull-length with soft ankle cuffs for a relaxed fit\u003c\/li\u003e\n\u003cli data-section-id=\"hw3nib\" data-start=\"175\" data-end=\"228\"\u003eElasticated waistband that grows with your bump\u003c\/li\u003e\n\u003cli data-section-id=\"jcn16e\" data-start=\"229\" data-end=\"281\"\u003eWear pregnancy → postpartum → lounging \u0026amp; sleep\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"288\" data-end=\"644\"\u003e\u003cstrong data-start=\"288\" data-end=\"310\"\u003eWhy mums love this\u003c\/strong\u003e\u003cbr data-start=\"310\" data-end=\"313\"\u003eThese versatile pants are a must-have for every stage of motherhood. From pregnancy to postpartum, they move with your body, offering softness, stretch, and effortless comfort. Whether you’re lounging at home, heading out for a walk, doing gentle yoga, or even sleeping, these pants have you covered with style and comfort all in one.\u003c\/p\u003e\n\u003cp data-start=\"651\" data-end=\"800\"\u003e\u003cstrong data-start=\"651\" data-end=\"666\"\u003ePerfect for\u003c\/strong\u003e\u003cbr data-start=\"666\" data-end=\"669\"\u003e• Lounging at home\u003cbr data-start=\"687\" data-end=\"690\"\u003e• Low-impact exercise like walking or yoga\u003cbr data-start=\"732\" data-end=\"735\"\u003e• Sleepwear or relaxed evenings\u003cbr data-start=\"766\" data-end=\"769\"\u003e• Pregnancy → postpartum wear\u003c\/p\u003e\n\u003cp data-start=\"807\" data-end=\"1172\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"807\" data-end=\"823\"\u003eFabric \u0026amp; fit\u003c\/strong\u003e\u003cbr data-start=\"823\" data-end=\"826\"\u003eMade from a luxuriously soft 95% modal \/ 5% spandex blend, these pants are breathable, stretchy, and non-transparent. The elasticated waistband gently supports your bump, while full-length legs with soft ankle cuffs create a relaxed yet flattering fit. Functional pockets add practicality, making these pants your go-to for comfort and style.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eModel:\u003c\/strong\u003e Julia is 171cm and normally a size 8-10.  She is wearing a Go Mama size S.\u003c\/p\u003e","brand":"Go Mama","offers":[{"title":"XS","offer_id":52439204233508,"sku":null,"price":39.0,"currency_code":"NZD","in_stock":true},{"title":"S","offer_id":52439204266276,"sku":null,"price":39.0,"currency_code":"NZD","in_stock":false},{"title":"XL","offer_id":52439204299044,"sku":null,"price":39.0,"currency_code":"NZD","in_stock":true},{"title":"XXL","offer_id":52439204331812,"sku":null,"price":39.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1352\/3748\/files\/6811cae9-image_01fae8e0-1d5f-4950-8f01-a058851fc763.jpg?v=1773618396"},{"product_id":"the-perfect-tank","title":"The Perfect Tank","description":"\u003cp data-start=\"65\" data-end=\"297\"\u003eMeet the tank you’ll reach for day after day. Thoughtfully designed for pregnancy, postpartum, and breastfeeding, The Perfect Tank delivers the comfort, confidence, and functionality every mama needs without compromising on style.\u003c\/p\u003e\n\u003cp data-start=\"299\" data-end=\"589\"\u003eMade from ultra-soft, breathable modal cotton with just the right amount of stretch, this tank adapts beautifully to your changing body. Whether you're growing your bump, navigating postpartum, or feeding on the go, it moves with you and keeps you feeling supported in all the right places.\u003c\/p\u003e\n\u003cp data-start=\"591\" data-end=\"808\"\u003e\u003cstrong data-start=\"591\" data-end=\"639\"\u003eEffortless breastfeeding, anytime, anywhere.\u003c\/strong\u003e\u003cbr data-start=\"639\" data-end=\"642\"\u003eNo clips, no fuss. Simply pull the armhole aside for quick, discreet nursing access. It’s convenience you’ll truly appreciate during those busy, unpredictable moments.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1109\"\u003e\u003cstrong data-start=\"810\" data-end=\"855\"\u003eFlattering, functional, and made to last.\u003c\/strong\u003e\u003cbr data-start=\"855\" data-end=\"858\"\u003eWith a longer length for full coverage and a smooth, sculpting fit, this tank is designed to boost your confidence while keeping you comfortable. The fabric holds its shape wear after wear, making it a reliable staple you’ll love long after pregnancy.\u003c\/p\u003e\n\u003cp data-start=\"1111\" data-end=\"1266\"\u003eLightweight, versatile, and easy to style, The Perfect Tank is ideal for everything from lounging at home to heading out, layering up, or staying active.\u003c\/p\u003e\n\u003cp data-start=\"1268\" data-end=\"1291\"\u003e\u003cstrong data-start=\"1268\" data-end=\"1291\"\u003eWhy you’ll love it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1292\" data-end=\"1662\"\u003e\n\u003cli data-section-id=\"13q91wr\" data-start=\"1292\" data-end=\"1345\"\u003eSoft, breathable modal cotton for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"rjy1b1\" data-start=\"1346\" data-end=\"1419\"\u003eStretchy fabric that grows with you from early pregnancy to full term\u003c\/li\u003e\n\u003cli data-section-id=\"xuv6rd\" data-start=\"1420\" data-end=\"1480\"\u003eEasy, discreet breastfeeding access (no clips or panels)\u003c\/li\u003e\n\u003cli data-section-id=\"1o4bt8g\" data-start=\"1481\" data-end=\"1525\"\u003eFlattering fit that supports and smooths\u003c\/li\u003e\n\u003cli data-section-id=\"13jyjmo\" data-start=\"1526\" data-end=\"1563\"\u003eGenerous length for full coverage\u003c\/li\u003e\n\u003cli data-section-id=\"1hu5vai\" data-start=\"1564\" data-end=\"1608\"\u003eRacerback design with a modern scoop hem\u003c\/li\u003e\n\u003cli data-section-id=\"9yahjc\" data-start=\"1609\" data-end=\"1662\"\u003eDurable fabric that retains shape wash after wash\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1664\" data-end=\"1699\"\u003e\u003cstrong data-start=\"1664\" data-end=\"1675\"\u003eFabric:\u003c\/strong\u003e 95% Modal, 5% Spandex\u003c\/p\u003e\n\u003cp data-start=\"1701\" data-end=\"1773\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eOnce you put it on, you’ll understand why we call it The \u003cem\u003e Perfect \u003c\/em\u003eTank.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eModels:\u003c\/strong\u003e Liana is 169cm and normally a size 12.  She is wearing a Go Mama size M. Bex is 168cm tall and normally wears a size 12. She is wearing a Go Mama size M. Hens is 173cm tall and normally wears a size 10.  She is pregnant and wearing a Go Mama size M.     \u003ca href=\"https:\/\/gomamamaternity.co.nz\/shop\/activewear\/bundles-activewear\/summer-bundle\/\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Go Mama","offers":[{"title":"XXS \/ Baby Blue","offer_id":52439205085476,"sku":null,"price":39.99,"currency_code":"NZD","in_stock":true},{"title":"XS \/ Black","offer_id":52439204954404,"sku":null,"price":39.99,"currency_code":"NZD","in_stock":true},{"title":"XS \/ Baby Blue","offer_id":52439205118244,"sku":null,"price":39.99,"currency_code":"NZD","in_stock":true},{"title":"XS \/ Roseberry","offer_id":52439205249316,"sku":null,"price":39.99,"currency_code":"NZD","in_stock":true},{"title":"S \/ Black","offer_id":52439204987172,"sku":null,"price":39.99,"currency_code":"NZD","in_stock":true},{"title":"S \/ Baby Blue","offer_id":52439205151012,"sku":null,"price":39.99,"currency_code":"NZD","in_stock":true},{"title":"S \/ Roseberry","offer_id":52439205282084,"sku":null,"price":39.99,"currency_code":"NZD","in_stock":true},{"title":"M \/ Baby Blue","offer_id":52439205183780,"sku":null,"price":39.99,"currency_code":"NZD","in_stock":true},{"title":"M \/ Roseberry","offer_id":52439205314852,"sku":null,"price":39.99,"currency_code":"NZD","in_stock":true},{"title":"XL \/ Black","offer_id":52439205052708,"sku":null,"price":39.99,"currency_code":"NZD","in_stock":true},{"title":"XL \/ Baby Blue","offer_id":52439205216548,"sku":null,"price":39.99,"currency_code":"NZD","in_stock":true},{"title":"XL \/ Roseberry","offer_id":52439205347620,"sku":null,"price":39.99,"currency_code":"NZD","in_stock":true},{"title":"XXL \/ Roseberry","offer_id":52439205380388,"sku":null,"price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1352\/3748\/files\/cc68fd1c-IMG_6528.jpg?v=1773873378"},{"product_id":"vesta-sleeveless-dress","title":"Vesta Dress","description":"\u003cp\u003eA wardrobe essential for the modern Mama who enjoys both versatility and comfort!  Whether you're heading out with the pram, off to a coffee group catch up or enjoying an evening gathering, this dress is your go-to for effortless style and everyday practicality.  \u003c\/p\u003e\n\u003cul data-end=\"288\" data-start=\"20\"\u003e\n\u003cli data-end=\"75\" data-start=\"20\" data-section-id=\"w6mexz\"\u003eEasy pull-aside nursing access (no zips or clips)\u003c\/li\u003e\n\u003cli data-end=\"135\" data-start=\"76\" data-section-id=\"1j1cp0r\"\u003eSuper soft, stretchy fabric that grows with your bump\u003c\/li\u003e\n\u003cli data-end=\"193\" data-start=\"136\" data-section-id=\"abv09n\"\u003eFlattering V-neckline for an elevated everyday look\u003c\/li\u003e\n\u003cli data-end=\"242\" data-start=\"194\" data-section-id=\"3kae4x\"\u003eAdjustable length (wear long or tie it up)\u003c\/li\u003e\n\u003cli data-end=\"288\" data-start=\"243\" data-section-id=\"5mm9dp\"\u003eWear pregnancy → breastfeeding → beyond\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"734\" data-start=\"295\"\u003e\u003cstrong data-end=\"317\" data-start=\"295\"\u003eWhy mums love this\u003c\/strong\u003e\u003cbr data-end=\"320\" data-start=\"317\"\u003eThis is the kind of dress that just \u003cem data-end=\"363\" data-start=\"356\"\u003eworks, \u003c\/em\u003eno matter the stage you’re in. Designed with modern motherhood in mind, it blends effortless style with everyday practicality. The ultra-stretchy fabric makes breastfeeding simple (just pull aside), while also comfortably accommodating your bump right through to full term. It’s the versatile, feel-good piece you’ll reach for whether you’re heading out or staying in.\u003c\/p\u003e\n\u003cp data-end=\"909\" data-start=\"741\"\u003e\u003cstrong data-end=\"756\" data-start=\"741\"\u003ePerfect for\u003c\/strong\u003e\u003cbr data-end=\"759\" data-start=\"756\"\u003e• Coffee dates \u0026amp; pram walks\u003cbr data-end=\"789\" data-start=\"786\"\u003e• Playdates \u0026amp; casual catch-ups\u003cbr data-end=\"822\" data-start=\"819\"\u003e• Evening gatherings\u003cbr data-end=\"845\" data-start=\"842\"\u003e• Lounging at home\u003cbr data-end=\"866\" data-start=\"863\"\u003e• Pregnancy → postpartum → long-term wear\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1232\" data-start=\"916\"\u003e\u003cstrong data-end=\"932\" data-start=\"916\"\u003eFabric \u0026amp; fit\u003c\/strong\u003e\u003cbr data-end=\"935\" data-start=\"932\"\u003eMade from a luxuriously soft \u003cstrong data-end=\"990\" data-start=\"964\"\u003e95% modal \/ 5% spandex\u003c\/strong\u003e blend, this dress feels lightweight, breathable, and beautifully stretchy. The relaxed fit drapes effortlessly over your body, while the generous length gives you styling flexibility, wear it long or tie it up for a shorter, more fitted look.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1232\" data-start=\"916\"\u003e\u003cstrong\u003eFit tip: \u003c\/strong\u003eThis dress has loads of stretch and is generously sized.  If you enjoy a relaxed fit it is recommended to order your normal size.  \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eModels: \u003c\/strong\u003eBex is normally a size 12 and is wearing a Go Mama size M. Hens is normally a size 10. She is pregnant and wearing a Go Mama size M.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Go Mama","offers":[{"title":"S","offer_id":52439207313700,"sku":null,"price":39.0,"currency_code":"NZD","in_stock":true},{"title":"M","offer_id":52439207346468,"sku":null,"price":39.0,"currency_code":"NZD","in_stock":true},{"title":"L","offer_id":52439207379236,"sku":null,"price":39.0,"currency_code":"NZD","in_stock":true},{"title":"XL","offer_id":52439207412004,"sku":null,"price":39.0,"currency_code":"NZD","in_stock":true},{"title":"XXL","offer_id":52439207444772,"sku":null,"price":39.0,"currency_code":"NZD","in_stock":true},{"title":"3XL","offer_id":52439207477540,"sku":null,"price":39.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1352\/3748\/files\/f7f49ebd-IMG_6172.jpg?v=1773618410"},{"product_id":"go-mama-birthing-ball","title":"Go Mama Birthing Ball","description":"\u003cp data-end=\"376\" data-start=\"189\"\u003eThe Go Mama Birthing Ball is a must-have for every stage of your maternity journey, designed to support movement, comfort, and strength from pregnancy through to postpartum and beyond.\u003c\/p\u003e\n\u003cp data-end=\"736\" data-start=\"378\"\u003eThis versatile essential can be incorporated into your safe exercise routine at any stage, helping to build core stability, improve posture, and encourage gentle movement. It also doubles as a supportive birthing tool, ideal for use during labour to assist with positioning, comfort, and natural pain management techniques such as gentle bouncing or leaning.\u003c\/p\u003e\n\u003cp data-end=\"923\" data-start=\"738\"\u003eBeyond maternity, the Go Mama Birthing Ball seamlessly fits into everyday life - use it as an alternative to your desk chair to keep your core engaged and your body moving throughout the day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures include:\u003c\/strong\u003e \u003cbr\u003e-Anti-burst, heavy-duty design for safety and durability\u003cbr\u003e-Available in three different sizes: 55cm, 65cm and 75cm.  Refer below for size guide. \u003cbr\u003e-Air pump included \u003cbr\u003e-Maximum weight limit 200kg  \u003c\/p\u003e\n\u003cp\u003e\u003cem data-end=\"1194\" data-start=\"1180\"\u003ePlease note:\u003c\/em\u003e When first inflated, the ball may feel firm and require extra pumping. It is fully inflated once the surface appears smooth with no visible creases.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eWhat size ball is most suitable for my height?\u003cbr\u003e\u003c\/span\u003e\u003cstrong data-end=\"1433\" data-start=\"1424\"\u003e55cm:\u003c\/strong\u003e 140–163cm\u003cbr\u003e\u003cstrong data-end=\"1457\" data-start=\"1448\"\u003e65cm:\u003c\/strong\u003e 164–184cm\u003cbr\u003e\u003cstrong data-end=\"1481\" data-start=\"1472\"\u003e75cm:\u003c\/strong\u003e 185–195cm\u003c\/p\u003e\n\u003cp data-end=\"1653\" data-start=\"1495\"\u003eThese height ranges are a \u003cem\u003eguide \u003c\/em\u003eonly. Your weight and comfort preferences should also be considered. If unsure, we recommend consulting a health professional.\u003c\/p\u003e\n\u003cp\u003e\u003cem data-end=\"1741\" data-start=\"1655\"\u003ePlease choose carefully.\u003c\/em\u003e In accordance with our \u003ca href=\"https:\/\/gomamamaternity.co.nz\/refund_returns\/\"\u003e\u003c\/a\u003eReturns Policy we are unable to accept returns or exchanges on this product.  \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInflating your ball for the first time\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYour ball can be a little tighter to inflate the first time.  This is because it is brand new and has not been stretched or softened yet.  The ball material is a heavy-duty PVC that is designed to withstand weight and pressure.  When it is new, the material can be tight which can lead it to not looking like it can fully inflate or reach the stipulated size.  It can be a bit like blowing up a balloon for the first time in terms of stiffness, and can take a couple of uses to soften it a little.  Here are a couple of tips when inflating your ball for the first time:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eInflate the ball at room temperature.  If it has been stored in a cool area, allow it to settle at room temperature before attempting to inflate it.  This will ensure the material is softer and more pliable.\u003c\/li\u003e\n\u003cli\u003eInflate the ball to 80% then let it settle for 24 hours before continuing to fill it with air.\u003c\/li\u003e\n\u003cli\u003eIf you can hear air leaking from the inflation hole before it has reached the required size, this means air is coming out faster than air is going in.  You will need to pump faster.\u003c\/li\u003e\n\u003cli\u003eThe hand pump provided will inflate the ball but it does take quite a bit of work!  If you have an air bed pump or bike pump that has a similar sized nozzle, this can also be used for a faster and more efficient inflation.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e  \u003cstrong\u003eCaring for your ball\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo not use on rough surfaces\u003c\/li\u003e\n\u003cli\u003eFor indoor use only\u003c\/li\u003e\n\u003cli\u003eKeep away from sharp objects\u003c\/li\u003e\n\u003cli\u003eKeep out of direct sunlight and away from heat sources\u003c\/li\u003e\n\u003cli\u003eIf you are planning to use it for labour and delivery, we do recommend inflating it prior (refer 'Inflating your ball for the first time') to ensure it is good to go when the time comes!\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cblockquote\u003e\"Birthing balls can be a great tool during labour. Many of my patients use them to support them in kneeling or squatting positions. They are also comfortable to sit and bounce on gently for pain management. They can also be used during pregnancy for seated stretches\" -Irene Leahy, Women's Health Physiotherapist\u003c\/blockquote\u003e\n\u003cblockquote\u003e\u003c\/blockquote\u003e\n\u003cblockquote\u003e\u003c\/blockquote\u003e\n\u003cp\u003eCheck out this You Tube video on how to inflate your Go Mama Birthing Ball: \u003c\/p\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/whovXqP-goU?si=cN5msWpypzCFPYmp\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Go Mama","offers":[{"title":"Blue \/ 55cm","offer_id":52439208624420,"sku":null,"price":44.99,"currency_code":"NZD","in_stock":true},{"title":"Purple \/ 75cm","offer_id":52439208657188,"sku":null,"price":44.99,"currency_code":"NZD","in_stock":true},{"title":"Silver \/ 55cm","offer_id":52439208689956,"sku":null,"price":44.99,"currency_code":"NZD","in_stock":true},{"title":"Silver \/ 65cm","offer_id":52439208722724,"sku":null,"price":44.99,"currency_code":"NZD","in_stock":true},{"title":"Silver \/ 75cm","offer_id":52439208755492,"sku":null,"price":44.99,"currency_code":"NZD","in_stock":true},{"title":"Black \/ 65cm","offer_id":52439208788260,"sku":null,"price":44.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1352\/3748\/files\/Go_Mama_May_20233784_small_1.jpg?v=1773876400"},{"product_id":"goddess-tankini-black","title":"Goddess Tankini - Black","description":"\u003cp\u003eWhere fashion meets function, dive in with confidence and style.  Whether you’re poolside, beach-bound, or enjoying water play in the backyard, this versatile tankini with a bump-friendly fit is made for you!\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"256\"\u003e• Nursing-friendly with easy clip access\u003cbr data-start=\"64\" data-end=\"67\"\u003e• Bump-friendly fit that grows with you\u003cbr data-start=\"108\" data-end=\"111\"\u003e• Supportive + secure for swimming \u0026amp; water activities\u003cbr data-start=\"166\" data-end=\"169\"\u003e• Flattering, confidence-boosting design\u003cbr data-start=\"211\" data-end=\"214\"\u003e• Wear pregnancy → postpartum → beyond\u003c\/p\u003e\n\u003cp data-start=\"263\" data-end=\"703\"\u003e\u003cstrong data-start=\"263\" data-end=\"285\"\u003eWhy mums love this\u003c\/strong\u003e\u003cbr data-start=\"285\" data-end=\"288\"\u003eThis is swimwear that truly understands your body. Designed to support you through every stage, the Goddess Tankini combines flattering design with practical features so you can feel confident, comfortable, and supported in and out of the water. With discreet nursing clips for easy feeds and rouching that adapts to your bump, it’s made for everything from beach days to backyard splashes (and even water births).\u003c\/p\u003e\n\u003cp data-start=\"710\" data-end=\"887\"\u003e\u003cstrong data-start=\"710\" data-end=\"725\"\u003ePerfect for\u003c\/strong\u003e\u003cbr data-start=\"725\" data-end=\"728\"\u003e• Beach days and poolside lounging\u003cbr data-start=\"762\" data-end=\"765\"\u003e• Swimming and water activities\u003cbr data-start=\"796\" data-end=\"799\"\u003e• Holidays and babymoons\u003cbr data-start=\"823\" data-end=\"826\"\u003e• Breastfeeding on-the-go\u003cbr data-start=\"851\" data-end=\"854\"\u003e• Pregnancy and postpartum wear\u003c\/p\u003e\n\u003cp data-start=\"894\" data-end=\"1240\"\u003e\u003cstrong data-start=\"894\" data-end=\"910\"\u003eFabric \u0026amp; fit\u003c\/strong\u003e\u003cbr data-start=\"910\" data-end=\"913\"\u003e\u003cstrong data-start=\"913\" data-end=\"921\"\u003eTop:\u003c\/strong\u003e\u003cbr data-start=\"921\" data-end=\"924\"\u003e• Side rouching to grow with your bump\u003cbr data-start=\"961\" data-end=\"964\"\u003e• Supportive fit for swimming and active use\u003cbr data-start=\"1008\" data-end=\"1011\"\u003e• Discreet nursing clips for easy feeding access\u003cbr data-start=\"1059\" data-end=\"1062\"\u003e• Adjustable straps for a personalised fit\u003cbr data-start=\"1104\" data-end=\"1107\" data-is-only-node=\"\"\u003e• Foam moulded cups for flexible support\u003cbr data-start=\"1203\" data-end=\"1206\"\u003e• Fabric: 82% nylon, 18% spandex\u003c\/p\u003e\n\u003cp data-start=\"1242\" data-end=\"1490\"\u003e\u003cstrong data-start=\"1242\" data-end=\"1252\"\u003eBrief:\u003c\/strong\u003e\u003cbr data-start=\"1252\" data-end=\"1255\"\u003e• Mid-waisted fit with supportive wide waistband\u003cbr data-start=\"1303\" data-end=\"1306\"\u003e• Can be worn under bump (pregnancy) or for postpartum support\u003cbr data-start=\"1368\" data-end=\"1371\"\u003e• Mid-cut leg for a flattering, comfortable fit\u003cbr data-start=\"1453\" data-end=\"1456\"\u003e• Fabric: 82% nylon, 18% spandex\u003c\/p\u003e\n\u003cp data-start=\"1492\" data-end=\"1593\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1492\" data-end=\"1504\"\u003eFit tip:\u003c\/strong\u003e True to size with stretch to comfortably support your changing body through every stage.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eModel:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHens is 173cm and normally a size 8-10 and bra size 12C.  She is pregnant and wearing a Go Mama size M.\u003c\/p\u003e","brand":"Go Mama","offers":[{"title":"S","offer_id":52439207510308,"sku":null,"price":69.99,"currency_code":"NZD","in_stock":true},{"title":"M","offer_id":52439207543076,"sku":null,"price":69.99,"currency_code":"NZD","in_stock":true},{"title":"L","offer_id":52439207575844,"sku":null,"price":69.99,"currency_code":"NZD","in_stock":true},{"title":"XL","offer_id":52439207608612,"sku":null,"price":69.99,"currency_code":"NZD","in_stock":true},{"title":"XXL","offer_id":52439207641380,"sku":null,"price":69.99,"currency_code":"NZD","in_stock":true},{"title":"3XL","offer_id":52439207674148,"sku":null,"price":69.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1352\/3748\/files\/7f4befe4-Go_Mama_July_2024_1196_small_e03a19a4-8186-4ff2-9c36-2f9e839f602a.jpg?v=1773618410"},{"product_id":"goddess-tankini-tropical","title":"Goddess Tankini - Tropical","description":"\u003cp\u003eWhere fashion meets function, dive in with confidence and style.  Whether you’re poolside, beach-bound, or enjoying water play in the backyard, this versatile tankini with a bump-friendly fit is made for you!\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"256\"\u003e• Nursing-friendly with easy clip access\u003cbr data-start=\"64\" data-end=\"67\"\u003e• Bump-friendly fit that grows with you\u003cbr data-start=\"108\" data-end=\"111\"\u003e• Supportive + secure for swimming \u0026amp; water activities\u003cbr data-start=\"166\" data-end=\"169\"\u003e• Flattering, confidence-boosting design\u003cbr data-start=\"211\" data-end=\"214\"\u003e• Wear pregnancy → postpartum → beyond\u003c\/p\u003e\n\u003cp data-start=\"263\" data-end=\"703\"\u003e\u003cstrong data-start=\"263\" data-end=\"285\"\u003eWhy mums love this\u003c\/strong\u003e\u003cbr data-start=\"285\" data-end=\"288\"\u003eThis is swimwear that truly understands your body. Designed to support you through every stage, the Goddess Tankini combines flattering design with practical features—so you can feel confident, comfortable, and supported in and out of the water. With discreet nursing clips for easy feeds and ruching that adapts to your bump, it’s made for everything from beach days to backyard splashes (and even water births).\u003c\/p\u003e\n\u003cp data-start=\"710\" data-end=\"887\"\u003e\u003cstrong data-start=\"710\" data-end=\"725\"\u003ePerfect for\u003c\/strong\u003e\u003cbr data-start=\"725\" data-end=\"728\"\u003e• Beach days and poolside lounging\u003cbr data-start=\"762\" data-end=\"765\"\u003e• Swimming and water activities\u003cbr data-start=\"796\" data-end=\"799\"\u003e• Holidays and babymoons\u003cbr data-start=\"823\" data-end=\"826\"\u003e• Breastfeeding on-the-go\u003cbr data-start=\"851\" data-end=\"854\"\u003e• Pregnancy and postpartum wear\u003c\/p\u003e\n\u003cp data-start=\"894\" data-end=\"1240\"\u003e\u003cstrong data-start=\"894\" data-end=\"910\"\u003eFabric \u0026amp; fit\u003c\/strong\u003e\u003cbr data-start=\"910\" data-end=\"913\"\u003e\u003cstrong data-start=\"913\" data-end=\"921\"\u003eTop:\u003c\/strong\u003e\u003cbr data-start=\"921\" data-end=\"924\"\u003e• Side ruching to grow with your bump\u003cbr data-start=\"961\" data-end=\"964\"\u003e• Supportive fit for swimming and active use\u003cbr data-start=\"1008\" data-end=\"1011\"\u003e• Discreet nursing clips for easy feeding access\u003cbr data-start=\"1059\" data-end=\"1062\"\u003e• Adjustable straps for a personalised fit\u003cbr data-start=\"1104\" data-end=\"1107\" data-is-only-node=\"\"\u003e• Removable padded cups for flexible support\u003cbr data-start=\"1151\" data-end=\"1154\"\u003e• Flattering navy side panels with tropical print\u003cbr data-start=\"1203\" data-end=\"1206\"\u003e• Fabric: 82% nylon, 18% spandex\u003c\/p\u003e\n\u003cp data-start=\"1242\" data-end=\"1490\"\u003e\u003cstrong data-start=\"1242\" data-end=\"1252\"\u003eBrief:\u003c\/strong\u003e\u003cbr data-start=\"1252\" data-end=\"1255\"\u003e• Mid-waisted fit with supportive wide waistband\u003cbr data-start=\"1303\" data-end=\"1306\"\u003e• Can be worn under bump (pregnancy) or for postpartum support\u003cbr data-start=\"1368\" data-end=\"1371\"\u003e• Mid-cut leg for a flattering, comfortable fit\u003cbr data-start=\"1418\" data-end=\"1421\"\u003e• Matching tropical print design\u003cbr data-start=\"1453\" data-end=\"1456\"\u003e• Fabric: 82% nylon, 18% spandex\u003c\/p\u003e\n\u003cp data-start=\"1492\" data-end=\"1593\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1492\" data-end=\"1504\"\u003eFit tip:\u003c\/strong\u003e True to size with stretch to comfortably support your changing body through every stage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eModels:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLisa is 171cm and normally a size 8-10 and bra size 12F.  She is pregnant and wearing a Go Mama size M.\u003c\/p\u003e\n\u003cp\u003eNatalie is 164cm and normally a size 14 and bra size 14DD.   She is wearing a Go Mama size L.\u003c\/p\u003e","brand":"Go Mama","offers":[{"title":"S","offer_id":52439208231204,"sku":null,"price":35.0,"currency_code":"NZD","in_stock":true},{"title":"M","offer_id":52439208263972,"sku":null,"price":35.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1352\/3748\/files\/0c373761-image_90b691f3-23c4-4114-aab0-7851a1a782b7-1.jpg?v=1773618411"},{"product_id":"lullaby-bra","title":"Lullaby Bra","description":"\u003cp\u003eSleep like a baby (?) in this beautifully soft, lightweight and comfortable bra.  Designed for relaxing, this bra is ideal for wearing to bed or just chilling out.  Plenty of stretch allows for easy nursing access (pull aside or lift up) and is great for holding your breast pads in place.  The gorgeous soft fabric feels almost invisible on and is gentle against your skin...and your little one's skin too!  \u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"236\"\u003e• Ultra-soft, barely-there comfort for sleep\u003cbr data-start=\"68\" data-end=\"71\"\u003e• Easy pull-aside nursing access\u003cbr data-start=\"105\" data-end=\"108\"\u003e• Gentle stretch that adapts to your body\u003cbr data-start=\"151\" data-end=\"154\"\u003e• Keeps breast pads securely in place\u003cbr data-start=\"193\" data-end=\"196\"\u003e• Perfect for pregnancy → postpartum\u003c\/p\u003e\n\u003cp data-start=\"243\" data-end=\"617\"\u003e\u003cstrong data-start=\"243\" data-end=\"265\"\u003eWhy mums love this\u003c\/strong\u003e\u003cbr data-start=\"265\" data-end=\"268\"\u003eMade for rest, recovery, and those middle-of-the-night feeds, this bra feels like you’re wearing nothing at all (in the best way). The silky-soft, lightweight fabric is gentle on sensitive skin while the stretchy design makes nursing simple and fuss-free. No clips, no digging, no pressure, just pure comfort when you need it most.\u003c\/p\u003e\n\u003cp data-start=\"624\" data-end=\"790\"\u003e\u003cstrong data-start=\"624\" data-end=\"639\"\u003ePerfect for\u003c\/strong\u003e\u003cbr data-start=\"639\" data-end=\"642\"\u003e• Sleeping and overnight feeds\u003cbr data-start=\"672\" data-end=\"675\"\u003e• Lounging and recovery days\u003cbr data-start=\"703\" data-end=\"706\"\u003e• Hospital bag essential\u003cbr data-start=\"730\" data-end=\"733\"\u003e• Early postpartum comfort\u003cbr data-start=\"759\" data-end=\"762\"\u003e• Wearing with breast pads\u003c\/p\u003e\n\u003cp data-start=\"797\" data-end=\"1110\"\u003e\u003cstrong data-start=\"797\" data-end=\"813\"\u003eFabric \u0026amp; fit\u003c\/strong\u003e\u003cbr data-start=\"813\" data-end=\"816\"\u003e• 96% nylon, 4% spandex for a soft, stretchy feel\u003cbr data-start=\"865\" data-end=\"868\"\u003e• Lightweight, breathable, and non-restrictive\u003cbr data-start=\"914\" data-end=\"917\"\u003e• Pull-aside or lift-up access for easy feeding\u003cbr data-start=\"964\" data-end=\"967\"\u003e• Gentle support without wires or clips\u003cbr data-start=\"1006\" data-end=\"1009\"\u003e• Designed to hold breast pads in place (pads not included)\u003cbr data-start=\"1068\" data-end=\"1071\"\u003e• Available in five versatile colours\u003c\/p\u003e\n\u003cp data-start=\"1112\" data-end=\"1203\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1112\" data-end=\"1124\"\u003eFit tip:\u003c\/strong\u003e True to size with plenty of stretch to grow and adapt with your changing body.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eModel:\u003c\/strong\u003e Renee is 163cm and is normally a size 12\/14.  She is wearing a Go Mama size M. We recommend ordering your normal size.      \u003c\/p\u003e","brand":"Go Mama","offers":[{"title":"S \/ Black","offer_id":52439211245860,"sku":null,"price":24.99,"currency_code":"NZD","in_stock":false},{"title":"S \/ Blue","offer_id":52439211278628,"sku":null,"price":24.99,"currency_code":"NZD","in_stock":true},{"title":"S \/ Pink","offer_id":52439211311396,"sku":null,"price":24.99,"currency_code":"NZD","in_stock":true},{"title":"S \/ White","offer_id":52439211344164,"sku":null,"price":24.99,"currency_code":"NZD","in_stock":true},{"title":"M \/ Black","offer_id":52439211376932,"sku":null,"price":24.99,"currency_code":"NZD","in_stock":true},{"title":"M \/ Blue","offer_id":52439211409700,"sku":null,"price":24.99,"currency_code":"NZD","in_stock":true},{"title":"M \/ Pink","offer_id":52439211442468,"sku":null,"price":24.99,"currency_code":"NZD","in_stock":true},{"title":"M \/ White","offer_id":52439211475236,"sku":null,"price":24.99,"currency_code":"NZD","in_stock":true},{"title":"L \/ Black","offer_id":52439211508004,"sku":null,"price":24.99,"currency_code":"NZD","in_stock":true},{"title":"L \/ Blue","offer_id":52439211540772,"sku":null,"price":24.99,"currency_code":"NZD","in_stock":true},{"title":"L \/ Pink","offer_id":52439211573540,"sku":null,"price":24.99,"currency_code":"NZD","in_stock":true},{"title":"L \/ White","offer_id":52439211606308,"sku":null,"price":24.99,"currency_code":"NZD","in_stock":true},{"title":"XL \/ Black","offer_id":52439211639076,"sku":null,"price":24.99,"currency_code":"NZD","in_stock":true},{"title":"XL \/ Blue","offer_id":52439211671844,"sku":null,"price":24.99,"currency_code":"NZD","in_stock":true},{"title":"XL \/ Pink","offer_id":52439211704612,"sku":null,"price":24.99,"currency_code":"NZD","in_stock":true},{"title":"XL \/ White","offer_id":52439211737380,"sku":null,"price":24.99,"currency_code":"NZD","in_stock":true},{"title":"XXL \/ Black","offer_id":52439211770148,"sku":null,"price":24.99,"currency_code":"NZD","in_stock":true},{"title":"XXL \/ Blue","offer_id":52439211802916,"sku":null,"price":24.99,"currency_code":"NZD","in_stock":true},{"title":"XXL \/ Pink","offer_id":52439211835684,"sku":null,"price":24.99,"currency_code":"NZD","in_stock":true},{"title":"XXL \/ White","offer_id":52439211868452,"sku":null,"price":24.99,"currency_code":"NZD","in_stock":true},{"title":"S \/ Purple","offer_id":52439211901220,"sku":null,"price":24.99,"currency_code":"NZD","in_stock":true},{"title":"M \/ Purple","offer_id":52439211933988,"sku":null,"price":24.99,"currency_code":"NZD","in_stock":true},{"title":"L \/ Purple","offer_id":52439211966756,"sku":null,"price":24.99,"currency_code":"NZD","in_stock":true},{"title":"XL \/ Purple","offer_id":52439211999524,"sku":null,"price":24.99,"currency_code":"NZD","in_stock":true},{"title":"XXL \/ Purple","offer_id":52439212032292,"sku":null,"price":24.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1352\/3748\/files\/ae4e4664-go_mama_may_20234032_small-1.jpg?v=1773618407"},{"product_id":"the-perfect-tank-turquoise","title":"The Perfect Tank - Turquoise","description":"\u003cp data-start=\"65\" data-end=\"297\"\u003eMeet the tank you’ll reach for day after day. Thoughtfully designed for pregnancy, postpartum, and breastfeeding, The Perfect Tank delivers the comfort, confidence, and functionality every mama needs without compromising on style.\u003c\/p\u003e\n\u003cp data-start=\"299\" data-end=\"589\"\u003eMade from ultra-soft, breathable modal cotton with just the right amount of stretch, this tank adapts beautifully to your changing body. Whether you're growing your bump, navigating postpartum, or feeding on the go, it moves with you and keeps you feeling supported in all the right places.\u003c\/p\u003e\n\u003cp data-start=\"591\" data-end=\"808\"\u003e\u003cstrong data-start=\"591\" data-end=\"639\"\u003eWhy you'll love it\u003c\/strong\u003e\u003cbr data-start=\"639\" data-end=\"642\"\u003eNo clips, no fuss. Simply pull the armhole aside for quick, discreet nursing access. It’s convenience you’ll truly appreciate during those busy, unpredictable moments.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1109\"\u003e\u003cstrong data-start=\"810\" data-end=\"855\"\u003ePerfect for\u003c\/strong\u003e\u003cbr data-start=\"855\" data-end=\"858\"\u003eWith a longer length for full coverage and a smooth, sculpting fit, this tank is designed to boost your confidence while keeping you comfortable. The fabric holds its shape wear after wear, making it a reliable staple you’ll love long after pregnancy.\u003c\/p\u003e\n\u003cp data-start=\"1111\" data-end=\"1266\"\u003eLightweight, versatile, and easy to style, The Perfect Tank is ideal for everything from lounging at home to heading out, layering up, or staying active.\u003c\/p\u003e\n\u003cp data-start=\"1268\" data-end=\"1291\"\u003e\u003cstrong data-start=\"1268\" data-end=\"1291\"\u003eWhy you’ll love it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1292\" data-end=\"1662\"\u003e\n\u003cli data-section-id=\"13q91wr\" data-start=\"1292\" data-end=\"1345\"\u003eSoft, breathable modal cotton for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"rjy1b1\" data-start=\"1346\" data-end=\"1419\"\u003eStretchy fabric that grows with you from early pregnancy to full term\u003c\/li\u003e\n\u003cli data-section-id=\"xuv6rd\" data-start=\"1420\" data-end=\"1480\"\u003eEasy, discreet breastfeeding access (no clips or panels)\u003c\/li\u003e\n\u003cli data-section-id=\"1o4bt8g\" data-start=\"1481\" data-end=\"1525\"\u003eFlattering fit that supports and smooths\u003c\/li\u003e\n\u003cli data-section-id=\"13jyjmo\" data-start=\"1526\" data-end=\"1563\"\u003eGenerous length for full coverage\u003c\/li\u003e\n\u003cli data-section-id=\"1hu5vai\" data-start=\"1564\" data-end=\"1608\"\u003eRacerback design with a modern scoop hem\u003c\/li\u003e\n\u003cli data-section-id=\"9yahjc\" data-start=\"1609\" data-end=\"1662\"\u003eDurable fabric that retains shape wash after wash\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1664\" data-end=\"1699\"\u003e\u003cstrong data-start=\"1664\" data-end=\"1675\"\u003eFabric:\u003c\/strong\u003e 95% Modal, 5% Spandex\u003c\/p\u003e\n\u003cp data-start=\"1701\" data-end=\"1773\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eOnce you put it on, you’ll understand why we call it The \u003cem\u003e Perfect \u003c\/em\u003eTank.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eModel:\u003c\/strong\u003e Liana is 169cm and normally a size 12.  She is wearing a Go Mama size M.  \u003c\/p\u003e","brand":"Go Mama","offers":[{"title":"XXS","offer_id":52439212065060,"sku":null,"price":19.99,"currency_code":"NZD","in_stock":true},{"title":"XS","offer_id":52439212097828,"sku":null,"price":19.99,"currency_code":"NZD","in_stock":true},{"title":"S","offer_id":52439212130596,"sku":null,"price":19.99,"currency_code":"NZD","in_stock":true},{"title":"M","offer_id":52439212163364,"sku":null,"price":19.99,"currency_code":"NZD","in_stock":true},{"title":"L","offer_id":52439212196132,"sku":null,"price":19.99,"currency_code":"NZD","in_stock":true},{"title":"XL","offer_id":52439212228900,"sku":null,"price":19.99,"currency_code":"NZD","in_stock":true},{"title":"XXL","offer_id":52439212261668,"sku":null,"price":19.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1352\/3748\/files\/c6733e16-image_709a24ce-cb77-4114-a7d9-7599f6514d64.jpg?v=1773618416"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1352\/3748\/collections\/Untitled_design_183.png?v=1774233498","url":"https:\/\/gomamamaternity.co.nz\/collections\/hospital-bag-picks.oembed","provider":"Go Mama","version":"1.0","type":"link"}