{"title":"Tops","description":"","products":[{"product_id":"the-perfect-tank","title":"The Perfect Tank","description":"\u003cp data-start=\"65\" data-end=\"297\"\u003eMeet the tank you’ll reach for day after day. Thoughtfully designed for pregnancy, postpartum, and breastfeeding, The Perfect Tank delivers the comfort, confidence, and functionality every mama needs without compromising on style.\u003c\/p\u003e\n\u003cp data-start=\"299\" data-end=\"589\"\u003eMade from ultra-soft, breathable modal cotton with just the right amount of stretch, this tank adapts beautifully to your changing body. Whether you're growing your bump, navigating postpartum, or feeding on the go, it moves with you and keeps you feeling supported in all the right places.\u003c\/p\u003e\n\u003cp data-start=\"591\" data-end=\"808\"\u003e\u003cstrong data-start=\"591\" data-end=\"639\"\u003eEffortless breastfeeding, anytime, anywhere.\u003c\/strong\u003e\u003cbr data-start=\"639\" data-end=\"642\"\u003eNo clips, no fuss. Simply pull the armhole aside for quick, discreet nursing access. It’s convenience you’ll truly appreciate during those busy, unpredictable moments.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1109\"\u003e\u003cstrong data-start=\"810\" data-end=\"855\"\u003eFlattering, functional, and made to last.\u003c\/strong\u003e\u003cbr data-start=\"855\" data-end=\"858\"\u003eWith a longer length for full coverage and a smooth, sculpting fit, this tank is designed to boost your confidence while keeping you comfortable. The fabric holds its shape wear after wear, making it a reliable staple you’ll love long after pregnancy.\u003c\/p\u003e\n\u003cp data-start=\"1111\" data-end=\"1266\"\u003eLightweight, versatile, and easy to style, The Perfect Tank is ideal for everything from lounging at home to heading out, layering up, or staying active.\u003c\/p\u003e\n\u003cp data-start=\"1268\" data-end=\"1291\"\u003e\u003cstrong data-start=\"1268\" data-end=\"1291\"\u003eWhy you’ll love it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1292\" data-end=\"1662\"\u003e\n\u003cli data-section-id=\"13q91wr\" data-start=\"1292\" data-end=\"1345\"\u003eSoft, breathable modal cotton for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"rjy1b1\" data-start=\"1346\" data-end=\"1419\"\u003eStretchy fabric that grows with you from early pregnancy to full term\u003c\/li\u003e\n\u003cli data-section-id=\"xuv6rd\" data-start=\"1420\" data-end=\"1480\"\u003eEasy, discreet breastfeeding access (no clips or panels)\u003c\/li\u003e\n\u003cli data-section-id=\"1o4bt8g\" data-start=\"1481\" data-end=\"1525\"\u003eFlattering fit that supports and smooths\u003c\/li\u003e\n\u003cli data-section-id=\"13jyjmo\" data-start=\"1526\" data-end=\"1563\"\u003eGenerous length for full coverage\u003c\/li\u003e\n\u003cli data-section-id=\"1hu5vai\" data-start=\"1564\" data-end=\"1608\"\u003eRacerback design with a modern scoop hem\u003c\/li\u003e\n\u003cli data-section-id=\"9yahjc\" data-start=\"1609\" data-end=\"1662\"\u003eDurable fabric that retains shape wash after wash\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1664\" data-end=\"1699\"\u003e\u003cstrong data-start=\"1664\" data-end=\"1675\"\u003eFabric:\u003c\/strong\u003e 95% Modal, 5% Spandex\u003c\/p\u003e\n\u003cp data-start=\"1701\" data-end=\"1773\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eOnce you put it on, you’ll understand why we call it The \u003cem\u003e Perfect \u003c\/em\u003eTank.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eModels:\u003c\/strong\u003e Liana is 169cm and normally a size 12.  She is wearing a Go Mama size M. Bex is 168cm tall and normally wears a size 12. She is wearing a Go Mama size M. Hens is 173cm tall and normally wears a size 10.  She is pregnant and wearing a Go Mama size M.     \u003ca href=\"https:\/\/gomamamaternity.co.nz\/shop\/activewear\/bundles-activewear\/summer-bundle\/\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Go Mama","offers":[{"title":"XXS \/ Baby Blue","offer_id":52439205085476,"sku":null,"price":39.99,"currency_code":"NZD","in_stock":true},{"title":"XS \/ Black","offer_id":52439204954404,"sku":null,"price":39.99,"currency_code":"NZD","in_stock":true},{"title":"XS \/ Baby Blue","offer_id":52439205118244,"sku":null,"price":39.99,"currency_code":"NZD","in_stock":true},{"title":"XS \/ Roseberry","offer_id":52439205249316,"sku":null,"price":39.99,"currency_code":"NZD","in_stock":true},{"title":"S \/ Black","offer_id":52439204987172,"sku":null,"price":39.99,"currency_code":"NZD","in_stock":true},{"title":"S \/ Baby Blue","offer_id":52439205151012,"sku":null,"price":39.99,"currency_code":"NZD","in_stock":true},{"title":"S \/ Roseberry","offer_id":52439205282084,"sku":null,"price":39.99,"currency_code":"NZD","in_stock":true},{"title":"M \/ Baby Blue","offer_id":52439205183780,"sku":null,"price":39.99,"currency_code":"NZD","in_stock":false},{"title":"M \/ Roseberry","offer_id":52439205314852,"sku":null,"price":39.99,"currency_code":"NZD","in_stock":true},{"title":"XL \/ Black","offer_id":52439205052708,"sku":null,"price":39.99,"currency_code":"NZD","in_stock":true},{"title":"XL \/ Baby Blue","offer_id":52439205216548,"sku":null,"price":39.99,"currency_code":"NZD","in_stock":true},{"title":"XL \/ Roseberry","offer_id":52439205347620,"sku":null,"price":39.99,"currency_code":"NZD","in_stock":true},{"title":"XXL \/ Roseberry","offer_id":52439205380388,"sku":null,"price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1352\/3748\/files\/cc68fd1c-IMG_6528.jpg?v=1773873378"},{"product_id":"creation-tank","title":"Creation Tank","description":"\u003cp\u003eDesigned to grow with you during pregnancy, the Creation Tank is the ultimate blend of comfort, confidence, and style.  Featuring flattering rouching on the sides to gently support and accommodate a growing bump, let this tank help you to feel empowered, comfortable and stylish throughout your journey.  \u003c\/p\u003e\n\u003cul data-end=\"237\" data-start=\"20\"\u003e\n\u003cli data-end=\"58\" data-start=\"20\" data-section-id=\"7uzd2r\"\u003eNo ride-up, full coverage length\u003c\/li\u003e\n\u003cli data-end=\"106\" data-start=\"59\" data-section-id=\"y9aoox\"\u003eGrows with your bump (no tight squeezing)\u003c\/li\u003e\n\u003cli data-end=\"156\" data-start=\"107\" data-section-id=\"1vizc5f\"\u003eFlattering ruched sides for a confident fit\u003c\/li\u003e\n\u003cli data-end=\"203\" data-start=\"157\" data-section-id=\"80tvxa\"\u003eBreathable, lightweight \u0026amp; ultra-stretchy\u003c\/li\u003e\n\u003cli data-end=\"237\" data-start=\"204\" data-section-id=\"16m6a1e\"\u003eWear pregnancy → postpartum\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"618\" data-start=\"244\"\u003e\u003cstrong data-end=\"266\" data-start=\"244\"\u003eWhy mums love this\u003c\/strong\u003e\u003cbr data-end=\"269\" data-start=\"266\"\u003eThe Creation Tank is designed to move and grow with you through every stage of motherhood. The soft side ruching gently adapts to your changing body, giving you a flattering shape without feeling restrictive. It’s that perfect go-to piece you’ll reach for daily, whether you’re dressing it up, layering it, or keeping things simple and comfortable.\u003c\/p\u003e\n\u003cp data-end=\"791\" data-start=\"625\"\u003e\u003cstrong data-end=\"640\" data-start=\"625\"\u003ePerfect for\u003c\/strong\u003e\u003cbr data-end=\"643\" data-start=\"640\"\u003e• Everyday wear\u003cbr data-end=\"661\" data-start=\"658\"\u003e• Layering under jackets or hoodies\u003cbr data-end=\"699\" data-start=\"696\"\u003e• Light workouts or stretching\u003cbr data-end=\"732\" data-start=\"729\"\u003e• Lounging at home\u003cbr data-end=\"753\" data-start=\"750\"\u003e• Pregnancy → postpartum transitions\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1107\" data-start=\"798\"\u003e\u003cstrong data-end=\"814\" data-start=\"798\"\u003eFabric \u0026amp; fit\u003c\/strong\u003e\u003cbr data-end=\"817\" data-start=\"814\"\u003eMade from a breathable, lightweight blend of 92% polyester \/ 8% spandex, this tank offers the perfect balance of stretch and support. The longline fit provides full coverage over your bump, while the smooth, body-hugging fabric gives you a comfortable, held-in feel without restriction.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eModel:\u003c\/strong\u003e Julia is 171cm and normally a size 8-10.  She is pregnant and wearing a Go Mama size XS.  \u003c\/p\u003e","brand":"Go Mama","offers":[{"title":"XXS","offer_id":52439207117092,"sku":"P0027-1S","price":34.99,"currency_code":"NZD","in_stock":true},{"title":"XS","offer_id":52439207149860,"sku":"P0027S","price":34.99,"currency_code":"NZD","in_stock":true},{"title":"S","offer_id":52439207182628,"sku":"P0028S","price":34.99,"currency_code":"NZD","in_stock":true},{"title":"M","offer_id":52439207215396,"sku":"P0029S","price":34.99,"currency_code":"NZD","in_stock":true},{"title":"L","offer_id":52439207248164,"sku":"P0030S","price":34.99,"currency_code":"NZD","in_stock":true},{"title":"XL","offer_id":52439207280932,"sku":"P0031S","price":34.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1352\/3748\/files\/9e3ad5d6-image_9cfb28a1-fbf5-4dcf-b8ba-c041f46a93d2-1.jpg?v=1773618399"},{"product_id":"non-bf-viva-tee","title":"NON BF Viva Tee","description":"\u003cp\u003e\u003cstrong\u003eNote: This item is at a clearance price and is final sale.  No returns, refunds or exchanges will be accepted. Thanks for your understanding.\u003c\/strong\u003e  \u003c\/p\u003e\n\u003cp\u003eThis one is for all the Mamas who love their Go Mama gear but are no longer needing a breastfeeding t-shirt!  We have heard your feedback for a non-breastfeeding version and we have delivered :-)  \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures include:\u003c\/strong\u003e \u003cbr\u003e-Soft cotton fabric for ultimate comfort \u003cbr\u003e-Straight hem \u003cbr\u003e-Square fit \u003cbr\u003e-Round neck line \u003cbr\u003e-Fabric: 100% cotton  \u003c\/p\u003e\n\u003cp\u003eThis t-shirt is designed to be oversized - If you prefer an oversized look, order your normal size.  If you prefer a more standard fit, we recommend sizing down.  \u003ca href=\"https:\/\/gomamamaternity.co.nz\/shop\/activewear\/tops\/tanks-tees\/t-shirts-2-for-79\/\"\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Go Mama","offers":[{"title":"S \/ Sky Blue","offer_id":52439208329508,"sku":null,"price":20.0,"currency_code":"NZD","in_stock":true},{"title":"XL \/ Sky Blue","offer_id":52439208362276,"sku":null,"price":20.0,"currency_code":"NZD","in_stock":true},{"title":"XXL \/ Sky Blue","offer_id":52439208395044,"sku":null,"price":20.0,"currency_code":"NZD","in_stock":true},{"title":"S \/ Olive Green","offer_id":52439208427812,"sku":null,"price":20.0,"currency_code":"NZD","in_stock":true},{"title":"XL \/ Olive Green","offer_id":52439208460580,"sku":null,"price":20.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1352\/3748\/files\/528d052d-Untitled-design74.png?v=1773618411"},{"product_id":"go-mama-sweatshirt","title":"Go Mama! Sweatshirt","description":"\u003cp\u003eWomen are amazing and this sweatshirt has been designed to remind you just how incredible you truly are!  A pregnancy and breastfeeding-friendly sweatshirt (peep the invisible diagonal zips!) crafted from a soft, lightweight and natural fabric, this all-season sweatshirt is perfect for layering and provides just the right amount of warmth without feeling bulky. The real feature of this top though is the message we have embroidered on the sleeve to remind you of your strength and resilience. Designed to uplift you because we see you Mama, and we've got you.   \u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"267\"\u003e• Discreet diagonal zips for easy feeding access\u003cbr data-start=\"72\" data-end=\"75\"\u003e• Lightweight warmth, perfect for layering\u003cbr data-start=\"118\" data-end=\"121\"\u003e• Soft, breathable fabric for all-day comfort\u003cbr data-start=\"168\" data-end=\"171\"\u003e• Wear pregnancy → postpartum → beyond\u003cbr data-start=\"211\" data-end=\"214\"\u003e• Subtle reminder on your sleeve: you’ve got this\u003c\/p\u003e\n\u003cp data-start=\"274\" data-end=\"716\"\u003e\u003cstrong data-start=\"274\" data-end=\"296\"\u003eWhy mums love this\u003c\/strong\u003e\u003cbr data-start=\"296\" data-end=\"299\"\u003eMore than just a sweatshirt, this piece is designed to support you, physically and emotionally. The hidden diagonal zips make breastfeeding simple and discreet, while the lightweight fabric gives you that perfect in-between warmth without bulk. And when you need it most, a quiet glance at your wrist reveals a gentle reminder of your strength. It’s comfort, function, and a little boost of encouragement - all in one.\u003c\/p\u003e\n\u003cp data-start=\"723\" data-end=\"940\"\u003e\u003cstrong data-start=\"723\" data-end=\"738\"\u003ePerfect for\u003c\/strong\u003e\u003cbr data-start=\"738\" data-end=\"741\"\u003e• Breastfeeding on-the-go\u003cbr data-start=\"766\" data-end=\"769\"\u003e• Layering through changing seasons\u003cbr data-start=\"804\" data-end=\"807\"\u003e• School runs, errands, and everyday wear\u003cbr data-start=\"848\" data-end=\"851\"\u003e• Lounging in comfort\u003cbr data-start=\"872\" data-end=\"875\"\u003e• Those moments when you need a small reminder of your strength\u003c\/p\u003e\n\u003cp data-start=\"947\" data-end=\"1222\"\u003e\u003cstrong data-start=\"947\" data-end=\"963\"\u003eFabric \u0026amp; fit\u003c\/strong\u003e\u003cbr data-start=\"963\" data-end=\"966\"\u003e• 95% cotton, 5% spandex for soft stretch and breathability\u003cbr data-start=\"1025\" data-end=\"1028\"\u003e• Lightweight sweatshirt feel ideal for year-round wear\u003cbr data-start=\"1083\" data-end=\"1086\"\u003e• Straight hem for a clean, easy fit\u003cbr data-start=\"1122\" data-end=\"1125\"\u003e• Discreet diagonal zips for quick nursing access\u003cbr data-start=\"1174\" data-end=\"1177\"\u003e• Subtle “GO MAMA!” embroidery on the wrist\u003c\/p\u003e\n\u003cp data-start=\"1224\" data-end=\"1318\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1224\" data-end=\"1236\"\u003eFit tip:\u003c\/strong\u003e True to size with a relaxed, easy fit - perfect for layering without feeling bulky.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eModels:\u003c\/strong\u003e Natalie is 164cm and is normally a size 14-16. She is wearing a Go Mama size L in Black, and size XL in Forest Green. Bex is 168cm tall and normally wears a size 12. She is wearing a Go Mama size M. Hens is 173cm tall and normally wears a size 10. She is pregnant and wearing a Go Mama size M.   \u003ca href=\"https:\/\/gomamamaternity.co.nz\/shop\/activewear\/bundles-activewear\/winter-bundle\/\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Go Mama","offers":[{"title":"Black \/ XS","offer_id":53744180265252,"sku":null,"price":69.99,"currency_code":"NZD","in_stock":false},{"title":"Black \/ S","offer_id":52439210688804,"sku":null,"price":69.99,"currency_code":"NZD","in_stock":false},{"title":"Black \/ M","offer_id":52439210721572,"sku":null,"price":69.99,"currency_code":"NZD","in_stock":false},{"title":"Black \/ L","offer_id":52439210754340,"sku":null,"price":69.99,"currency_code":"NZD","in_stock":false},{"title":"Black \/ XL","offer_id":52439210787108,"sku":null,"price":69.99,"currency_code":"NZD","in_stock":true},{"title":"Black \/ XXL","offer_id":52439210819876,"sku":null,"price":69.99,"currency_code":"NZD","in_stock":true},{"title":"Black \/ 3XL","offer_id":53744180298020,"sku":null,"price":69.99,"currency_code":"NZD","in_stock":false},{"title":"Forest Green \/ XS","offer_id":53744180330788,"sku":null,"price":69.99,"currency_code":"NZD","in_stock":true},{"title":"Forest Green \/ S","offer_id":52439210852644,"sku":null,"price":69.99,"currency_code":"NZD","in_stock":true},{"title":"Forest Green \/ M","offer_id":52439210885412,"sku":null,"price":69.99,"currency_code":"NZD","in_stock":true},{"title":"Forest Green \/ XL","offer_id":52439210918180,"sku":null,"price":69.99,"currency_code":"NZD","in_stock":true},{"title":"Forest Green \/ XXL","offer_id":52439210950948,"sku":null,"price":69.99,"currency_code":"NZD","in_stock":true},{"title":"Forest Green \/ 3XL","offer_id":53744180363556,"sku":null,"price":69.99,"currency_code":"NZD","in_stock":true},{"title":"Forest Green \/ L","offer_id":53744306782500,"sku":null,"price":69.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1352\/3748\/files\/df97492f-Go_Mama_July_2024_2031_small_4f62fb78-aace-49dd-a715-2e5ccdfa676b.jpg?v=1775870219"},{"product_id":"non-bf-viva-mama-tee","title":"NON BF Viva Māmā Tee","description":"\u003cp\u003eThis one is for all the Mamas who love their Go Mama gear but are no longer needing a breastfeeding t-shirt!  We have heard your feedback for a non-breastfeeding version and we have delivered :-)  \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures include:\u003c\/strong\u003e \u003cbr\u003e-Māmā is embroidered in a subtle, feminine font on the chest \u003cbr\u003e-Soft cotton fabric for ultimate comfort \u003cbr\u003e-Straight hem \u003cbr\u003e-Square fit \u003cbr\u003e-Round neck line \u003cbr\u003e-Fabric: 100% cotton  \u003c\/p\u003e\n\u003cp\u003eThis t-shirt is designed to be oversized - If you prefer an oversized look, order your normal size.  If you prefer a more standard fit, we recommend sizing down.   \u003ca href=\"https:\/\/gomamamaternity.co.nz\/shop\/activewear\/tops\/tanks-tees\/t-shirts-2-for-79\/\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Go Mama","offers":[{"title":"S \/ Sky Blue","offer_id":52439210328356,"sku":null,"price":20.0,"currency_code":"NZD","in_stock":true},{"title":"S \/ Olive Green","offer_id":52439210656036,"sku":null,"price":20.0,"currency_code":"NZD","in_stock":true},{"title":"M \/ Black","offer_id":52439210557732,"sku":null,"price":20.0,"currency_code":"NZD","in_stock":true},{"title":"XL \/ Sky Blue","offer_id":52439210361124,"sku":null,"price":20.0,"currency_code":"NZD","in_stock":true},{"title":"XL \/ Olive Green","offer_id":52439210459428,"sku":null,"price":20.0,"currency_code":"NZD","in_stock":true},{"title":"XL \/ Black","offer_id":52439210590500,"sku":null,"price":20.0,"currency_code":"NZD","in_stock":true},{"title":"XXL \/ Sky Blue","offer_id":52439210393892,"sku":null,"price":20.0,"currency_code":"NZD","in_stock":true},{"title":"XXL \/ Olive Green","offer_id":52439210492196,"sku":null,"price":20.0,"currency_code":"NZD","in_stock":true},{"title":"XXL \/ Black","offer_id":52439210623268,"sku":null,"price":20.0,"currency_code":"NZD","in_stock":true},{"title":"3XL \/ Sky Blue","offer_id":52439210426660,"sku":null,"price":20.0,"currency_code":"NZD","in_stock":true},{"title":"3XL \/ Olive Green","offer_id":52439210524964,"sku":null,"price":20.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1352\/3748\/files\/9046f7fd-Untitled-design.zip-21.png?v=1773618413"},{"product_id":"haven-hoodie","title":"Haven Hoodie","description":"\u003cp\u003eMade from a luxuriously lush heavy weight cotton-spandex blend, this hoodie is velvety soft, thick and oh-so-cosy - a definite go to for those chilly days where you're seeking comfort and practicality to compliment your lifestyle.  \u003c\/p\u003e\n\u003cp\u003eThoughtfully designed with our Mamas in mind, this roomy hoodie lets you feed on demand without compromising warmth, style or ease.  The soft, thick fabric of this hoodie offers lush comfort for those chilly days and the super-sized hood is perfect for keeping you toasty warm and comfortable (even with the mum bun!).  Simplify your busy, beautiful days and make this hoodie your haven throughout your motherhood journey.  \u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"252\"\u003e• Discreet vertical zips for easy, on-the-go feeding\u003cbr data-start=\"76\" data-end=\"79\"\u003e• Thick, plush fabric to keep you warm\u003cbr data-start=\"119\" data-end=\"122\"\u003e• Stretchy comfort that moves with you\u003cbr data-start=\"162\" data-end=\"165\"\u003e• Wear pregnancy → postpartum → beyond\u003cbr data-start=\"205\" data-end=\"208\"\u003e• Cosy oversized fit with extra coverage\u003c\/p\u003e\n\u003cp data-start=\"259\" data-end=\"730\"\u003e\u003cstrong data-start=\"259\" data-end=\"281\"\u003eWhy mums love this\u003c\/strong\u003e\u003cbr data-start=\"281\" data-end=\"284\"\u003eThis is your throw-on-and-go hoodie for cooler days. Made from a luxuriously thick cotton-spandex blend with a soft brushed lining, it keeps you warm without sacrificing style. The extra-long vertical zips are cleverly hidden, giving you quick, discreet breastfeeding access while staying fully covered and cosy. It’s practical, flattering, and designed to support you through every stage of motherhood without ever looking like “nursing wear.”\u003c\/p\u003e\n\u003cp data-start=\"737\" data-end=\"926\"\u003e\u003cstrong data-start=\"737\" data-end=\"752\"\u003ePerfect for\u003c\/strong\u003e\u003cbr data-start=\"752\" data-end=\"755\"\u003e• Breastfeeding in cooler weather\u003cbr data-start=\"788\" data-end=\"791\"\u003e• Morning walks and outdoor outings\u003cbr data-start=\"826\" data-end=\"829\"\u003e• School runs and everyday errands\u003cbr data-start=\"863\" data-end=\"866\"\u003e• Lounging at home in comfort\u003cbr data-start=\"895\" data-end=\"898\"\u003e• Layering over activewear\u003c\/p\u003e\n\u003cp data-start=\"933\" data-end=\"1289\"\u003e\u003cstrong data-start=\"933\" data-end=\"949\"\u003eFabric \u0026amp; fit\u003c\/strong\u003e\u003cbr data-start=\"949\" data-end=\"952\"\u003e• 95% cotton, 5% spandex for softness with stretch\u003cbr data-start=\"1002\" data-end=\"1005\"\u003e• Thick, plush fabric with brushed inner for extra warmth\u003cbr data-start=\"1062\" data-end=\"1065\"\u003e• Relaxed, roomy fit with generous length for coverage\u003cbr data-start=\"1119\" data-end=\"1122\"\u003e• Extra-long discreet vertical zips for easy nursing access\u003cbr data-start=\"1181\" data-end=\"1184\"\u003e• Large front pocket for essentials (and cold hands)\u003cbr data-start=\"1236\" data-end=\"1239\"\u003e• Oversized hood with draw cords for added warmth\u003c\/p\u003e\n\u003cp data-start=\"1291\" data-end=\"1385\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1291\" data-end=\"1303\"\u003eFit tip:\u003c\/strong\u003e Designed for a relaxed, cosy fit - stay true to size for that comfy oversized feel.\u003c\/p\u003e\n\u003cp\u003e  \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eModel: \u003c\/strong\u003eSophie is 170cm tall and normally wears a size 8.  She is pregnant and wearing a Go Mama size S.  \u003c\/p\u003e","brand":"Go Mama","offers":[{"title":"XS","offer_id":52439209541924,"sku":null,"price":79.99,"currency_code":"NZD","in_stock":true},{"title":"S","offer_id":52439209574692,"sku":null,"price":79.99,"currency_code":"NZD","in_stock":false},{"title":"M","offer_id":52439209607460,"sku":null,"price":79.99,"currency_code":"NZD","in_stock":true},{"title":"L","offer_id":52439209640228,"sku":null,"price":79.99,"currency_code":"NZD","in_stock":true},{"title":"XL","offer_id":52439209672996,"sku":null,"price":79.99,"currency_code":"NZD","in_stock":false},{"title":"XXL","offer_id":52439209705764,"sku":null,"price":79.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1352\/3748\/files\/d3cf211f-IMG_8913.jpg?v=1775869974"},{"product_id":"viva-tee","title":"Viva Tee","description":"\u003ch2 data-start=\"187\" data-end=\"335\"\u003e\n\u003cstrong\u003eAny two Bella or Viva tees for just $79! \u003c\/strong\u003eDiscount applies automatically at checkout.\u003c\/h2\u003e\n\u003cp\u003eNeed a breastfeeding t-shirt that can serve you as activewear AND leisurewear?  Then look no further than our stunning cotton tees!  These t-shirts are a simple design with a \u003cem\u003every\u003c\/em\u003e convenient extra - the discreet horizontal zip across the chest so that breastfeeding access is a breeze, wherever and whenever.  \u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"267\"\u003e• Discreet zip for quick, easy feeds anywhere\u003cbr data-start=\"69\" data-end=\"72\"\u003e• Oversized, relaxed fit for all-day comfort\u003cbr data-start=\"118\" data-end=\"121\"\u003e• Soft, breathable cotton you’ll live in\u003cbr data-start=\"163\" data-end=\"166\"\u003e• Wear pregnancy → postpartum → beyond\u003cbr data-start=\"206\" data-end=\"209\"\u003e• Effortlessly transitions from activewear to everyday\u003c\/p\u003e\n\u003cp data-start=\"274\" data-end=\"688\"\u003e\u003cstrong data-start=\"274\" data-end=\"296\"\u003eWhy mums love this\u003c\/strong\u003e\u003cbr data-start=\"296\" data-end=\"299\"\u003eThis is the tee you’ll reach for on repeat. Designed to look like your favourite oversized staple (not “nursing wear”), it features a cleverly hidden horizontal zip across the chest for fast, fuss-free breastfeeding access, no awkward layers or exposure. Whether you’re out for a walk, at the gym, or relaxing at home, it keeps you feeling comfortable, confident, and completely yourself.\u003c\/p\u003e\n\u003cp data-start=\"695\" data-end=\"901\"\u003e\u003cstrong data-start=\"695\" data-end=\"710\"\u003ePerfect for\u003c\/strong\u003e\u003cbr data-start=\"710\" data-end=\"713\"\u003e• Breastfeeding on-the-go\u003cbr data-start=\"738\" data-end=\"741\"\u003e• School runs, errands, and coffee dates\u003cbr data-start=\"781\" data-end=\"784\"\u003e• Light workouts or active days\u003cbr data-start=\"815\" data-end=\"818\"\u003e• Lounging at home in comfort\u003cbr data-start=\"847\" data-end=\"850\"\u003e• Layering with your favourite maternity leggings\u003c\/p\u003e\n\u003cp data-start=\"908\" data-end=\"1194\"\u003e\u003cstrong data-start=\"908\" data-end=\"924\"\u003eFabric \u0026amp; fit\u003c\/strong\u003e\u003cbr data-start=\"924\" data-end=\"927\"\u003e• 100% soft cotton for breathable, everyday wear\u003cbr data-start=\"975\" data-end=\"978\"\u003e• Oversized, square fit for a relaxed, modern silhouette\u003cbr data-start=\"1034\" data-end=\"1037\"\u003e• Straight hem and classic round neckline\u003cbr data-start=\"1128\" data-end=\"1131\"\u003e• Discreet horizontal zip with dual zip heads for easy access\u003c\/p\u003e\n\u003cp data-start=\"1196\" data-end=\"1310\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1196\" data-end=\"1208\"\u003eFit tip:\u003c\/strong\u003e Designed to be oversized. Stay true to size for a relaxed look, or size down for a more standard fit.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eModel:\u003c\/strong\u003e Natalie is normally a size 14 and is wearing a Go Mama size L. Hens is 173cm tall and normally wears a size 10. She is pregnant and wearing a Go Mama size L.  \u003c\/p\u003e","brand":"Go Mama","offers":[{"title":"XS \/ Black","offer_id":52439213113636,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XS \/ Olive Green","offer_id":52439212982564,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XS \/ Navy","offer_id":52439212622116,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XS \/ Hibiscus","offer_id":52439212949796,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"S \/ Black","offer_id":52439212523812,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"S \/ Olive Green","offer_id":52439213015332,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"S \/ Sky Blue","offer_id":52439212491044,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"S \/ Navy","offer_id":52439212654884,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"S \/ Hibiscus","offer_id":52439212851492,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"M \/ Black","offer_id":52439212556580,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"M \/ Olive Green","offer_id":52439213048100,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"M \/ Hibiscus","offer_id":52439212818724,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"L \/ Black","offer_id":52439213146404,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"L \/ Olive Green","offer_id":52439212327204,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"L \/ Sky Blue","offer_id":52439212458276,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"L \/ Navy","offer_id":52439212687652,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"L \/ Hibiscus","offer_id":52439212785956,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XL \/ Black","offer_id":52439213179172,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XL \/ Olive Green","offer_id":52439212589348,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XL \/ Sky Blue","offer_id":52439212425508,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XL \/ Navy","offer_id":52439212720420,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XL \/ Hibiscus","offer_id":52439212884260,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XXL \/ Black","offer_id":52439212294436,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XXL \/ Olive Green","offer_id":52439212359972,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XXL \/ Sky Blue","offer_id":52439212392740,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XXL \/ Hibiscus","offer_id":52439212917028,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"3XL \/ Black","offer_id":52439213211940,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"3XL \/ Olive Green","offer_id":52439213080868,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"3XL \/ Hibiscus","offer_id":52439212753188,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"M \/ Navy","offer_id":54043491631396,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XXL \/ Navy","offer_id":54043541733668,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"3XL \/ Navy","offer_id":54043558740260,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1352\/3748\/files\/3e1f2801-Untitled-design153.png?v=1775869847"},{"product_id":"zipnsip-hoodie","title":"Zip'nSip Hoodie","description":"\u003cp data-start=\"64\" data-end=\"285\"\u003eThis is the hoodie you’ll live in. Designed for the everyday realities of motherhood, the Zip’nSip Hoodie combines comfort, practicality, and effortless style so you can feel good, no matter what your day throws at you.\u003c\/p\u003e\n\u003cp data-start=\"287\" data-end=\"542\"\u003eCrafted from soft, breathable 100% cotton terry, it delivers that perfect lightweight warmth without feeling bulky. The relaxed fit and generous length give you room to move, grow, and layer, making it ideal from pregnancy through to postpartum and beyond.\u003c\/p\u003e\n\u003cul data-end=\"332\" data-start=\"78\"\u003e\n\u003cli data-end=\"136\" data-start=\"78\" data-section-id=\"1hq5ods\"\u003eEasy, discreet breastfeeding with dual-direction zip\u003c\/li\u003e\n\u003cli data-end=\"186\" data-start=\"137\" data-section-id=\"19n5of9\"\u003eSoft, breathable cotton for all-day comfort\u003c\/li\u003e\n\u003cli data-end=\"231\" data-start=\"187\" data-section-id=\"1e3hqnk\"\u003eRelaxed fit for pregnancy → postpartum\u003c\/li\u003e\n\u003cli data-end=\"283\" data-start=\"232\" data-section-id=\"nzeit1\"\u003eHides spills with practical grey marle fabric\u003c\/li\u003e\n\u003cli data-end=\"332\" data-start=\"284\" data-section-id=\"1ge9g88\"\u003eLightweight warmth you can wear year-round\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"812\" data-start=\"339\"\u003e\u003cstrong data-end=\"361\" data-start=\"339\"\u003eWhy mums love this\u003c\/strong\u003e\u003cbr data-end=\"364\" data-start=\"361\"\u003eThis is the hoodie you throw on once… and never want to take off. Designed for real life, the Zip’nSip makes breastfeeding simple (even on the go) while keeping you comfortable, covered, and confident. The soft cotton feels amazing on sensitive skin, and the relaxed fit gives you freedom to move through every stage of motherhood. Plus, the subtle marle texture helps disguise the little messes that come with mum life because we know they happen.\u003c\/p\u003e\n\u003cp data-end=\"836\" data-start=\"819\"\u003e\u003cstrong data-end=\"834\" data-start=\"819\"\u003ePerfect for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1041\" data-start=\"837\"\u003e\n\u003cli data-end=\"879\" data-start=\"837\" data-section-id=\"561xti\"\u003eBreastfeeding at home or out and about\u003c\/li\u003e\n\u003cli data-end=\"907\" data-start=\"880\" data-section-id=\"1lzris5\"\u003eHospital bag essentials\u003c\/li\u003e\n\u003cli data-end=\"951\" data-start=\"908\" data-section-id=\"2p2e34\"\u003eSchool runs, errands, and everyday wear\u003c\/li\u003e\n\u003cli data-end=\"989\" data-start=\"952\" data-section-id=\"1bnkvc5\"\u003eLayering through changing seasons\u003c\/li\u003e\n\u003cli data-end=\"1041\" data-start=\"990\" data-section-id=\"1woiiy2\"\u003eLounging, recovering, and everything in between\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1335\" data-start=\"1048\"\u003e\u003cstrong data-end=\"1064\" data-start=\"1048\"\u003eFabric \u0026amp; fit\u003c\/strong\u003e\u003cbr data-end=\"1067\" data-start=\"1064\"\u003eMade from 100% cotton terry, this hoodie is soft, breathable, and lightweight while still keeping you warm. The relaxed fit, generous length, and roomy front pocket add to its easy, throw-on appeal, while the adjustable hood brings extra comfort when you need it most.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eModel:\u003c\/strong\u003e Sophie is 170cm tall and normally wears a size 8.  She is pregnant and wearing a Go Mama size S.  \u003c\/p\u003e","brand":"Go Mama","offers":[{"title":"XS","offer_id":52439214752036,"sku":null,"price":79.99,"currency_code":"NZD","in_stock":true},{"title":"S","offer_id":52439214588196,"sku":null,"price":79.99,"currency_code":"NZD","in_stock":true},{"title":"M","offer_id":52439214620964,"sku":null,"price":79.99,"currency_code":"NZD","in_stock":true},{"title":"L","offer_id":52439214653732,"sku":null,"price":79.99,"currency_code":"NZD","in_stock":true},{"title":"XL","offer_id":52439214686500,"sku":null,"price":79.99,"currency_code":"NZD","in_stock":true},{"title":"XXL","offer_id":52439214719268,"sku":null,"price":79.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1352\/3748\/files\/c41a95cd-IMG_8911.jpg?v=1773618410"},{"product_id":"viva-mama-tee","title":"Viva Māmā Tee","description":"\u003ch2 data-end=\"335\" data-start=\"187\"\u003e\n\u003cstrong\u003eAny two Bella or Viva tees for just $79! \u003c\/strong\u003eDiscount applies automatically at checkout.\u003c\/h2\u003e\n\u003cp\u003eNeed a breastfeeding t-shirt that can serve you as activewear AND leisurewear?  Then look no further than our stunning cotton tees!  These t-shirts are a simple design with a \u003cem\u003every\u003c\/em\u003e convenient extra - the discreet horizontal zip across the chest so that breastfeeding access is a breeze, wherever and whenever.   It's your staple oversized tee, but make it breastfeeding friendly!  \u003c\/p\u003e\n\u003cp\u003e• Discreet zip for quick, easy feeds anywhere\u003cbr data-start=\"69\" data-end=\"72\"\u003e• Oversized, relaxed fit for all-day comfort\u003cbr data-start=\"118\" data-end=\"121\"\u003e• Soft, breathable cotton you’ll live in\u003cbr data-start=\"163\" data-end=\"166\"\u003e• Wear pregnancy → postpartum → beyond\u003cbr data-start=\"206\" data-end=\"209\"\u003e• Effortlessly transitions from activewear to everyday\u003c\/p\u003e\n\u003cp data-start=\"274\" data-end=\"688\"\u003e\u003cstrong data-start=\"274\" data-end=\"296\"\u003eWhy mums love this\u003c\/strong\u003e\u003cbr data-start=\"296\" data-end=\"299\"\u003eThis is the tee you’ll reach for on repeat. Designed to look like your favourite oversized staple (not “nursing wear”), it features a cleverly hidden horizontal zip across the chest for fast, fuss-free breastfeeding access, no awkward layers or exposure. Whether you’re out for a walk, at the gym, or relaxing at home, it keeps you feeling comfortable, confident, and completely yourself.\u003c\/p\u003e\n\u003cp data-start=\"695\" data-end=\"901\"\u003e\u003cstrong data-start=\"695\" data-end=\"710\"\u003ePerfect for\u003c\/strong\u003e\u003cbr data-start=\"710\" data-end=\"713\"\u003e• Breastfeeding on-the-go\u003cbr data-start=\"738\" data-end=\"741\"\u003e• School runs, errands, and coffee dates\u003cbr data-start=\"781\" data-end=\"784\"\u003e• Light workouts or active days\u003cbr data-start=\"815\" data-end=\"818\"\u003e• Lounging at home in comfort\u003cbr data-start=\"847\" data-end=\"850\"\u003e• Layering with your favourite maternity leggings\u003c\/p\u003e\n\u003cp data-start=\"908\" data-end=\"1194\"\u003e\u003cstrong data-start=\"908\" data-end=\"924\"\u003eFabric \u0026amp; fit\u003c\/strong\u003e\u003cbr data-start=\"924\" data-end=\"927\"\u003e• 100% soft cotton for breathable, everyday wear\u003cbr data-start=\"975\" data-end=\"978\"\u003e• Oversized, square fit for a relaxed, modern silhouette\u003cbr data-start=\"1034\" data-end=\"1037\"\u003e• Straight hem and classic round neckline\u003cbr data-start=\"1078\" data-end=\"1081\"\u003e• Subtle “māmā” embroidery for a feminine touch\u003cbr data-start=\"1128\" data-end=\"1131\"\u003e• Discreet horizontal zip with dual zip heads for easy access\u003c\/p\u003e\n\u003cp data-start=\"1196\" data-end=\"1310\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1196\" data-end=\"1208\"\u003eFit tip:\u003c\/strong\u003e Designed to be oversized. Stay true to size for a relaxed look, or size down for a more standard fit.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eModel:\u003c\/strong\u003e Natalie is normally a size 14 and is wearing a Go Mama size L. Hens is 173cm tall and normally wears a size 10.  She is pregnant and wearing a Go Mama size L. Chetna is normally a size 8 and is wearing a Go Mama size S.   \u003c\/p\u003e","brand":"Go Mama","offers":[{"title":"XS \/ Black","offer_id":52439214915876,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XS \/ Navy","offer_id":52439215014180,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XS \/ Hibiscus","offer_id":52439215243556,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XS \/ Olive Green","offer_id":52439215472932,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"S \/ Black","offer_id":52439214948644,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"S \/ Navy","offer_id":52439215046948,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"S \/ Hibiscus","offer_id":52439215276324,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"S \/ Olive Green","offer_id":52439215505700,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"M \/ Black","offer_id":52439214981412,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"M \/ Sky Blue","offer_id":52439214817572,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":false},{"title":"M \/ Navy","offer_id":52439215079716,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"M \/ Hibiscus","offer_id":52439215309092,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"M \/ Olive Green","offer_id":52439215538468,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"L \/ Black","offer_id":52439214784804,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"L \/ Navy","offer_id":52439215112484,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"L \/ Hibiscus","offer_id":52439215341860,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"L \/ Olive Green","offer_id":52439215571236,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XL \/ Black","offer_id":52439215636772,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XL \/ Sky Blue","offer_id":52439214850340,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XL \/ Navy","offer_id":52439215145252,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XXL \/ Black","offer_id":52439215669540,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XXL \/ Sky Blue","offer_id":52439214883108,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XXL \/ Navy","offer_id":52439215178020,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XXL \/ Hibiscus","offer_id":52439215407396,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XXL \/ Olive Green","offer_id":52439215604004,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"3XL \/ Black","offer_id":52439215702308,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"3XL \/ Navy","offer_id":52439215210788,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"3XL \/ Hibiscus","offer_id":52439215440164,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XL \/ Olive Green","offer_id":54042983104804,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"3XL \/ Olive Green","offer_id":54042991526180,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1352\/3748\/files\/15426ba4-Go_Mama_July_2024_2278_small_eeaca3b1-d81e-4b05-a61b-73646c45af29.jpg?v=1773618404"},{"product_id":"the-perfect-tank-turquoise","title":"The Perfect Tank - Turquoise","description":"\u003cp data-start=\"65\" data-end=\"297\"\u003eMeet the tank you’ll reach for day after day. Thoughtfully designed for pregnancy, postpartum, and breastfeeding, The Perfect Tank delivers the comfort, confidence, and functionality every mama needs without compromising on style.\u003c\/p\u003e\n\u003cp data-start=\"299\" data-end=\"589\"\u003eMade from ultra-soft, breathable modal cotton with just the right amount of stretch, this tank adapts beautifully to your changing body. Whether you're growing your bump, navigating postpartum, or feeding on the go, it moves with you and keeps you feeling supported in all the right places.\u003c\/p\u003e\n\u003cp data-start=\"591\" data-end=\"808\"\u003e\u003cstrong data-start=\"591\" data-end=\"639\"\u003eWhy you'll love it\u003c\/strong\u003e\u003cbr data-start=\"639\" data-end=\"642\"\u003eNo clips, no fuss. Simply pull the armhole aside for quick, discreet nursing access. It’s convenience you’ll truly appreciate during those busy, unpredictable moments.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1109\"\u003e\u003cstrong data-start=\"810\" data-end=\"855\"\u003ePerfect for\u003c\/strong\u003e\u003cbr data-start=\"855\" data-end=\"858\"\u003eWith a longer length for full coverage and a smooth, sculpting fit, this tank is designed to boost your confidence while keeping you comfortable. The fabric holds its shape wear after wear, making it a reliable staple you’ll love long after pregnancy.\u003c\/p\u003e\n\u003cp data-start=\"1111\" data-end=\"1266\"\u003eLightweight, versatile, and easy to style, The Perfect Tank is ideal for everything from lounging at home to heading out, layering up, or staying active.\u003c\/p\u003e\n\u003cp data-start=\"1268\" data-end=\"1291\"\u003e\u003cstrong data-start=\"1268\" data-end=\"1291\"\u003eWhy you’ll love it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1292\" data-end=\"1662\"\u003e\n\u003cli data-section-id=\"13q91wr\" data-start=\"1292\" data-end=\"1345\"\u003eSoft, breathable modal cotton for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"rjy1b1\" data-start=\"1346\" data-end=\"1419\"\u003eStretchy fabric that grows with you from early pregnancy to full term\u003c\/li\u003e\n\u003cli data-section-id=\"xuv6rd\" data-start=\"1420\" data-end=\"1480\"\u003eEasy, discreet breastfeeding access (no clips or panels)\u003c\/li\u003e\n\u003cli data-section-id=\"1o4bt8g\" data-start=\"1481\" data-end=\"1525\"\u003eFlattering fit that supports and smooths\u003c\/li\u003e\n\u003cli data-section-id=\"13jyjmo\" data-start=\"1526\" data-end=\"1563\"\u003eGenerous length for full coverage\u003c\/li\u003e\n\u003cli data-section-id=\"1hu5vai\" data-start=\"1564\" data-end=\"1608\"\u003eRacerback design with a modern scoop hem\u003c\/li\u003e\n\u003cli data-section-id=\"9yahjc\" data-start=\"1609\" data-end=\"1662\"\u003eDurable fabric that retains shape wash after wash\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1664\" data-end=\"1699\"\u003e\u003cstrong data-start=\"1664\" data-end=\"1675\"\u003eFabric:\u003c\/strong\u003e 95% Modal, 5% Spandex\u003c\/p\u003e\n\u003cp data-start=\"1701\" data-end=\"1773\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eOnce you put it on, you’ll understand why we call it The \u003cem\u003e Perfect \u003c\/em\u003eTank.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eModel:\u003c\/strong\u003e Liana is 169cm and normally a size 12.  She is wearing a Go Mama size M.  \u003c\/p\u003e","brand":"Go Mama","offers":[{"title":"XXS","offer_id":52439212065060,"sku":null,"price":19.99,"currency_code":"NZD","in_stock":true},{"title":"XS","offer_id":52439212097828,"sku":null,"price":19.99,"currency_code":"NZD","in_stock":true},{"title":"S","offer_id":52439212130596,"sku":null,"price":19.99,"currency_code":"NZD","in_stock":true},{"title":"M","offer_id":52439212163364,"sku":null,"price":19.99,"currency_code":"NZD","in_stock":true},{"title":"L","offer_id":52439212196132,"sku":null,"price":19.99,"currency_code":"NZD","in_stock":true},{"title":"XL","offer_id":52439212228900,"sku":null,"price":19.99,"currency_code":"NZD","in_stock":true},{"title":"XXL","offer_id":52439212261668,"sku":null,"price":19.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1352\/3748\/files\/c6733e16-image_709a24ce-cb77-4114-a7d9-7599f6514d64.jpg?v=1773618416"},{"product_id":"bella-mama-tee","title":"Bella Māmā Tee","description":"\u003ch2 data-start=\"187\" data-end=\"335\"\u003e\n\u003cstrong\u003eAny two Bella or Viva tees for just $79! \u003c\/strong\u003eDiscount applies automatically at checkout.\u003c\/h2\u003e\n\u003cp data-end=\"335\" data-start=\"187\"\u003eMeet the tee you’ll reach for on repeat designed to make breastfeeding simple, discreet, and completely fuss-free, wherever the day takes you.\u003c\/p\u003e\n\u003cp data-end=\"598\" data-start=\"337\"\u003eWith cleverly hidden extra-long vertical zips on both sides, you can feed your little one easily without lifting, stretching, or exposing your tummy. Just zip, feed, and go. It’s especially loved by busty mamas for the extra freedom and comfort it provides.\u003c\/p\u003e\n\u003cp data-end=\"780\" data-start=\"600\"\u003eMade from 100% soft, breathable cotton, this tee feels gentle on your skin while keeping you cool and comfortable through every stage - from pregnancy to postpartum and beyond.\u003c\/p\u003e\n\u003ch3 data-end=\"809\" data-start=\"787\" data-section-id=\"1orspav\"\u003eWhy You’ll Love It\u003c\/h3\u003e\n\u003cul data-end=\"1096\" data-start=\"810\"\u003e\n\u003cli data-end=\"882\" data-start=\"810\" data-section-id=\"bw5s0g\"\u003eEasy, discreet breastfeeding access (no awkward lifting or layering)\u003c\/li\u003e\n\u003cli data-end=\"935\" data-start=\"883\" data-section-id=\"efev4j\"\u003eExtra-long zips for more flexibility and comfort\u003c\/li\u003e\n\u003cli data-end=\"984\" data-start=\"936\" data-section-id=\"nu3ms6\"\u003eSoft, breathable cotton you can wear all day\u003c\/li\u003e\n\u003cli data-end=\"1045\" data-start=\"985\" data-section-id=\"p31po7\"\u003eFlattering length to cover your bump or postpartum tummy\u003c\/li\u003e\n\u003cli data-end=\"1096\" data-start=\"1046\" data-section-id=\"1co2snv\"\u003eRelaxed fit that looks polished, not oversized\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"1118\" data-start=\"1103\" data-section-id=\"9n3n4e\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-end=\"1274\" data-start=\"1119\"\u003e\n\u003cli data-end=\"1161\" data-start=\"1119\" data-section-id=\"ovlatw\"\u003eFeeding on the go (no stress, no fuss)\u003c\/li\u003e\n\u003cli data-end=\"1207\" data-start=\"1162\" data-section-id=\"16ypx7v\"\u003ePlaydates, coffee runs \u0026amp; everyday errands\u003c\/li\u003e\n\u003cli data-end=\"1239\" data-start=\"1208\" data-section-id=\"1h3cm5g\"\u003eLounging at home in comfort\u003c\/li\u003e\n\u003cli data-end=\"1274\" data-start=\"1240\" data-section-id=\"1ug2stn\"\u003eLayering through cooler months\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"1295\" data-start=\"1281\" data-section-id=\"srskq9\"\u003eFit \u0026amp; Feel\u003c\/h3\u003e\n\u003cp data-end=\"1517\" data-start=\"1296\"\u003eDesigned with a relaxed, flattering silhouette, this tee features a scoop hem and generous length for confident coverage. It’s the perfect balance of comfort and style — easy to dress up or down depending on your day.\u003c\/p\u003e\n\u003ch3 data-end=\"1534\" data-start=\"1524\" data-section-id=\"coovq3\"\u003eFabric\u003c\/h3\u003e\n\u003cul data-end=\"1601\" data-start=\"1535\"\u003e\n\u003cli data-end=\"1550\" data-start=\"1535\" data-section-id=\"n1t6c1\"\u003e100% Cotton\u003c\/li\u003e\n\u003cli data-end=\"1601\" data-start=\"1551\" data-section-id=\"1h5f7ho\"\u003eSoft, breathable, and gentle on sensitive skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1814\" data-start=\"1608\"\u003eThe kind of tee that works as hard as you do! Comfortable, practical, and made for real mum life. Pair it with your favourite Go Mama leggings or shorts for an effortless, confidence-boosting outfit 💛\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eModel:\u003c\/strong\u003e Lisa is normally a size 10 and is wearing a Go Mama size S. Natalie is normally a size 14-16 and is wearing a Go Mama size L.  This t-shirt is designed to be oversized. If you prefer a relaxed look, order your normal size.  If you prefer a more standard fit, we recommend sizing down.   \u003ca href=\"https:\/\/gomamamaternity.co.nz\/shop\/activewear\/tops\/tanks-tees\/t-shirts-2-for-79\/\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Go Mama","offers":[{"title":"XS \/ Navy","offer_id":52439213441316,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XS \/ Olive Green","offer_id":52439213637924,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XS \/ Black","offer_id":52439213834532,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"S \/ Navy","offer_id":52439213474084,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"S \/ Olive Green","offer_id":52439213670692,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"S \/ Black","offer_id":52439213867300,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"M \/ Navy","offer_id":52439213506852,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"M \/ Olive Green","offer_id":52439213703460,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"M \/ Black","offer_id":52439213900068,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"L \/ Navy","offer_id":52439213539620,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"L \/ Olive Green","offer_id":52439213736228,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"L \/ Black","offer_id":52439213932836,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XL \/ Olive Green","offer_id":52439213768996,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XL \/ Black","offer_id":52439213965604,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XXL \/ Navy","offer_id":52439213572388,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XXL \/ Black","offer_id":52439213998372,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"3XL \/ Navy","offer_id":52439213605156,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"3XL \/ Olive Green","offer_id":52439213801764,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"3XL \/ Black","offer_id":52439214031140,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XL \/ Navy","offer_id":54042663026980,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1352\/3748\/files\/268fe448-Untitled-design146.png?v=1773618417"},{"product_id":"bella-tee","title":"Bella Tee","description":"\u003ch2 data-end=\"335\" data-start=\"187\"\u003e\n\u003cstrong\u003eAny two Bella or Viva tees for just $79! \u003c\/strong\u003eDiscount applies automatically at checkout.\u003c\/h2\u003e\n\u003cp data-end=\"335\" data-start=\"187\"\u003eMeet the tee you’ll reach for on repeat designed to make breastfeeding simple, discreet, and completely fuss-free, wherever the day takes you.\u003c\/p\u003e\n\u003cp data-end=\"598\" data-start=\"337\"\u003eWith cleverly hidden extra-long vertical zips on both sides, you can feed your little one easily without lifting, stretching, or exposing your tummy. Just zip, feed, and go. It’s especially loved by busty mamas for the extra freedom and comfort it provides.\u003c\/p\u003e\n\u003cp data-end=\"780\" data-start=\"600\"\u003eMade from 100% soft, breathable cotton, this tee feels gentle on your skin while keeping you cool and comfortable through every stage - from pregnancy to postpartum and beyond.\u003c\/p\u003e\n\u003ch3 data-end=\"809\" data-start=\"787\" data-section-id=\"1orspav\"\u003eWhy You’ll Love It\u003c\/h3\u003e\n\u003cul data-end=\"1096\" data-start=\"810\"\u003e\n\u003cli data-end=\"882\" data-start=\"810\" data-section-id=\"bw5s0g\"\u003eEasy, discreet breastfeeding access (no awkward lifting or layering)\u003c\/li\u003e\n\u003cli data-end=\"935\" data-start=\"883\" data-section-id=\"efev4j\"\u003eExtra-long zips for more flexibility and comfort\u003c\/li\u003e\n\u003cli data-end=\"984\" data-start=\"936\" data-section-id=\"nu3ms6\"\u003eSoft, breathable cotton you can wear all day\u003c\/li\u003e\n\u003cli data-end=\"1045\" data-start=\"985\" data-section-id=\"p31po7\"\u003eFlattering length to cover your bump or postpartum tummy\u003c\/li\u003e\n\u003cli data-end=\"1096\" data-start=\"1046\" data-section-id=\"1co2snv\"\u003eRelaxed fit that looks polished, not oversized\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"1118\" data-start=\"1103\" data-section-id=\"9n3n4e\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-end=\"1274\" data-start=\"1119\"\u003e\n\u003cli data-end=\"1161\" data-start=\"1119\" data-section-id=\"ovlatw\"\u003eFeeding on the go (no stress, no fuss)\u003c\/li\u003e\n\u003cli data-end=\"1207\" data-start=\"1162\" data-section-id=\"16ypx7v\"\u003ePlaydates, coffee runs \u0026amp; everyday errands\u003c\/li\u003e\n\u003cli data-end=\"1239\" data-start=\"1208\" data-section-id=\"1h3cm5g\"\u003eLounging at home in comfort\u003c\/li\u003e\n\u003cli data-end=\"1274\" data-start=\"1240\" data-section-id=\"1ug2stn\"\u003eLayering through cooler months\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"1295\" data-start=\"1281\" data-section-id=\"srskq9\"\u003eFit \u0026amp; Feel\u003c\/h3\u003e\n\u003cp data-end=\"1517\" data-start=\"1296\"\u003eDesigned with a relaxed, flattering silhouette, this tee features a scoop hem and generous length for confident coverage. It’s the perfect balance of comfort and style — easy to dress up or down depending on your day.\u003c\/p\u003e\n\u003ch3 data-end=\"1534\" data-start=\"1524\" data-section-id=\"coovq3\"\u003eFabric\u003c\/h3\u003e\n\u003cul data-end=\"1601\" data-start=\"1535\"\u003e\n\u003cli data-end=\"1550\" data-start=\"1535\" data-section-id=\"n1t6c1\"\u003e100% Cotton\u003c\/li\u003e\n\u003cli data-end=\"1601\" data-start=\"1551\" data-section-id=\"1h5f7ho\"\u003eSoft, breathable, and gentle on sensitive skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1814\" data-start=\"1608\"\u003eThe kind of tee that works as hard as you do! Comfortable, practical, and made for real mum life. Pair it with your favourite Go Mama leggings or shorts for an effortless, confidence-boosting outfit 💛\u003c\/p\u003e\n\u003cp data-end=\"1814\" data-start=\"1608\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eModel:\u003c\/strong\u003e Natalie is normally a size 14-16 and is wearing a Go Mama size L.   This t-shirt is designed to be slightly oversized. If you prefer a relaxed look, order your normal size.  If you prefer a more standard fit, we recommend sizing down.  \u003c\/p\u003e","brand":"Go Mama","offers":[{"title":"XS \/ Navy","offer_id":52439214063908,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XS \/ Olive Green","offer_id":52439214194980,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XS \/ Black","offer_id":52439214358820,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"S \/ Navy","offer_id":52439214096676,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"S \/ Olive Green","offer_id":52439214227748,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"S \/ Black","offer_id":52439214391588,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"M \/ Navy","offer_id":52439214129444,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"M \/ Black","offer_id":52439214424356,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"L \/ Black","offer_id":52439214457124,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XL \/ Navy","offer_id":52439214162212,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XL \/ Olive Green","offer_id":52439214260516,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XL \/ Black","offer_id":52439214489892,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XXL \/ Olive Green","offer_id":52439214293284,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XXL \/ Black","offer_id":52439214522660,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"3XL \/ Olive Green","offer_id":52439214326052,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"3XL \/ Black","offer_id":52439214555428,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"L \/ Navy","offer_id":54036365279524,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"3XL \/ Navy","offer_id":54036619428132,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"XXL \/ Navy","offer_id":54036742373668,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1352\/3748\/files\/e037c845-Untitled-design122.png?v=1773618431"}],"url":"https:\/\/gomamamaternity.co.nz\/collections\/tops.oembed","provider":"Go Mama","version":"1.0","type":"link"}