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Maternity bras: Your questions answered!

Let’s chat maternity bras, Mama 🥥🥥


Pregnancy and breastfeeding can be a whole new universe if you’ve never experienced it before, and we get it – it can often be an overwhelming time that fosters many questions!  When do I need to buy a maternity bra?  And what do I look for when buying them? Is it ok to wear underwire bras when pregnant and breastfeeding?


During your maternity journey your body may experience many changes and there is a lot to consider.  Maternity bras offer additional benefits to a standard bra as they are specifically designed to support you during pregnancy and breastfeeding.  They can offer more comfort and functionality than a regular bra and are often a good investment during this season of constant body changes!  Here we answer your questions to help you on your way…


When is the right time to buy a maternity bra?

The right time to buy a maternity bra varies from woman to woman, but generally, you might consider purchasing one when:

  • Breast or bra discomfort begins. As soon as you start feeling discomfort or notice changes in your breast size and sensitivity, it’s a good time to invest in a maternity bra.  If your regular bras begin to feel tight, restrictive, or uncomfortable due to changes in breast size and shape during pregnancy, it’s also a sign to switch to maternity bras.
  • Around the first trimester. Many women find that their breasts start changing significantly during the first trimester of pregnancy. This is a common time to transition to maternity bras for added comfort.
  • When underwire bras become uncomfortable. If you typically wear underwire bras, you might find them uncomfortable as your breasts become more sensitive during pregnancy. Switching to maternity bras without underwire can alleviate this discomfort.
  • During breast tenderness. If you experience breast tenderness, which is common in early pregnancy, a maternity bra with additional support and comfort can make a significant difference.
  • Breastfeeding plans. If you plan to breastfeed, you might want to invest in nursing bras that are suitable for pregnancy and have features like drop-down cups or clasps for easy breastfeeding access.


What should I look for when buying a maternity bra?

When buying a maternity bra, consider the following factors:

  • Comfort. Prioritise comfort with soft, breathable
    fabrics and look for bras with wide, adjustable straps and a supportive
    band under the bust.
  • Flexibility in sizing. Maternity bras should
    accommodate changes in breast size so look for bras with adjustable
    closures and multiple hook positions to adapt to your changing shape.
  • Supportive cups. Look for bras with full coverage
    cups that provide ample support. Consider styles with additional lining
    or padding for added comfort (and absorption for potential milky leaks).
  • Easy breastfeeding access. If you plan to breastfeed, select bras with nursing features like drop-down cups or clasps for convenient access.
  • Adjustable straps. Ensure the bra has adjustable
    straps to customize the fit as your body changes. This is crucial for
    providing proper support and comfort.
  • Breathable fabric. Choose bras made from breathable
    materials to keep you cool and comfortable, especially if you
    experience increased body temperature during pregnancy.
  • Stretchy fabric. Maternity bras with stretchy fabric accommodate breast fluctuations and provide a snug yet flexible fit.
  • Style and fashion. While comfort is key, you don’t have to sacrifice style. Look for maternity bras that make you feel good about yourself!
  • Reviews and recommendations. Check reviews from
    other customers to gain insights into the comfort, durability, and
    practicality of specific maternity bra styles.


Can I wear underwire bras during pregnancy and breastfeeding?

Individual preference and comfort levels vary, so some women may
prefer underwire bras.  It’s advisable to try different styles and
choose what feels most comfortable and supportive for you.  Here we
discuss the benefits of wearing bras without underwire when pregnant or

  • Comfort. Bras without underwire often provide a
    more comfortable and relaxed fit, especially as the body undergoes
    changes during pregnancy. The absence of underwire eliminates potential
    pressure points.
  • Improved circulation. Without underwire, there’s
    less compression around the breast area, allowing for better
    circulation. This can be particularly beneficial during pregnancy when
    breasts may become more sensitive and prone to changes in blood flow.
  • Minimises pressure on sensitive breast tissue. Many
    non-underwire bras are designed with soft, supportive fabrics that
    offer gentle support without causing discomfort to sensitive breasts.
    This is helpful during pregnancy and while breastfeeding for comfort and
    pain management.
  • Adaptability to breast changes. Breasts tend to
    undergo size fluctuations during pregnancy and breastfeeding.
    Non-underwire bras are more adaptable to these changes, providing a
    flexible and accommodating fit.
  • Reduced risk of clogged ducts. Underwire bras can
    put pressure on the milk ducts, potentially increasing the risk of
    clogged ducts. Non-underwire bras are less likely to interfere with the
    natural flow of milk.
  • Prevention of mastitis. Mastitis is an inflammation
    of the breast tissue that can occur during breastfeeding. Bras without
    underwire may reduce the risk of mastitis by allowing for better
    drainage of milk and minimising potential obstructions.




Remember that every woman’s body changes differently, so there’s no
one-size-fits-all answer.  Listening to your body’s signals and knowing
what to look for can help you make the transition to maternity bras when
you feel it’s necessary for your comfort and well-being.


Go Mama offers an extensive range of styles and support levels for
your maternity journey.  Not sure what bra you’d like or what size you
are?  Check out our bra guide and sizing table here.


If you have any questions about any of our products or sizing, feel free to contact us as we are always here and happy to help 😊

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