About us

Welcome to Go Mama! I’m Natalie – owner and founder of this small Kiwi biz :-) Together with my husband we are raising our family on the beautiful Hibiscus Coast north of Auckland. 

Go Mama launched in early 2021 after I had experienced a period of postnatal depression with my first child.  I was so excited to become a Mama and had so many dreams of what life would be like with a new baby.  Little did I know the journey Motherhood would take me on or how crippling post natal depression would be; most days felt like a struggle and it wasn’t quite turning out like I had imagined.  I had the most wonderful and much-loved baby, but I had lost my spark.

When my second child was born, I vowed to prioritise the importance of physical movement and its connection with mental well-being.  I made it my mission to get my fitness back on track to ensure I had the energy, strength and positivity to be present with my children, and also to rebuild my own body (physically, mentally, emotionally and spiritually) after two very different pregnancies and breastfeeding journeys.

One of the hardest parts I found with doing any physical exercise was figuring out what to wear! I wanted pieces that were fit-for-purpose and werent going to cost an arm and a leg.  My husband suggested I create a maternity activewear label and that very evening Go Mama was born - he even came up with the brand name that same day!

So here we are today, designing apparel that is functional, comfortable, supportive and affordable for pregnant and breastfeeding women, to help motivate and inspire mamas in active motherhood. 

My hope is that anyone using the Go Mama range will feel empowered to be the best version of themselves – whatever that looks and feels like.  Everyone’s motherhood journey is different, and Go Mama is here to support each of you, all the way.